Angeles Maquieira

Designed and built custom AI applications, automation workflows, and growth systems for business clients. Led integrated SEO/GEO/AEO strategy connecting technical SEO with AI-native pipelines for LLM citations and automated content.

Defined and implemented SEO and AI-driven strategy for 45+ U.S. clients across Google, AI Overviews, ChatGPT, and Perplexity. Restructured the SEO department, launched an AI SEO Add-On, and led migrations, local programs, and unified reporting dashboards.

Built and executed end-to-end SEO strategy for a brand-new automotive site, covering on-page, off-page, and technical optimization. Conducted technical audits to address indexation, crawlability, and Core Web Vitals and reported performance in GA4 and Google Search Console.

Led SXO (Search Experience Optimization) strategy across Panama and Costa Rica and managed local SEO and full site-migration initiatives. Built Looker Studio dashboards, analyzed performance with GA4/GSC/Moz, managed Google Ads and Meta Ads campaigns, and collaborated with developers on HTML/CSS/JavaScript UX improvements.

Designed and delivered courses on SEO and Google Analytics 4 for professional audiences. Developed instructional materials, exercises, and case studies grounded in real client work.

Conducted SEO audits across Mercado Libre verticals, including Mercado Pago and Mercado Envíos. Partnered with front-end teams on Core Web Vitals improvements and used SQL with CausalImpact to measure SEO experiment lift, producing executive reporting in Looker.

Created and implemented SEO strategies focused on category and product page optimization for SERP visibility. Performed keyword research, produced Looker Studio management reports, and supported website development with site-health checks.

Built and led the Data and Analytics team, defining tracking, goals, and KPIs across the funnel. Collaborated on SEM, email, social, and display strategies while analyzing data with GA4 and managing GTM configurations.

Conducted SEO audits and improvements across Argentina, Mexico, and Peru markets. Created an SEO-IT team and implemented a custom Google Tag Manager pixel system for lead tracking with Facebook Pixel integrations for paid campaigns.

Planned and executed SEO strategies for clients including Visa and Delta. Optimized landing pages, configured event tracking and goals, and presented growth opportunities to clients.

Designed SEO strategies for General Motors and Adidas LATAM. Developed link-building plans, produced SEO content, and prepared monthly client reports.

Master's program in Artificial Intelligence and Data Science (currently in progress).

Master's program in SEO (currently in progress).

Advanced program in Artificial Intelligence, AI Automation, and Large Language Models (currently in progress).

Completed a certificate program focused on Answer Engine Optimization (AEO).

Completed a Master's program in Artificial Intelligence Applied to Business.

Completed an MBA in Marketing Management with a focus on the Chief Marketing Officer (CMO) track.

Completed a Master's program in Digital Marketing (including communication and PR).

Completed training as a Google Analytics 4 specialist.

Completed a program in Data Science Management (Chief Data Officer track).

Completed a Master's program in Conversion Rate Optimization (CRO).

Completed a Bachelor's degree in Political Science.

Completed a Digital Transformation program through the Department of Computer Science.

Completed postgraduate studies in Business Intelligence and Data Mining.

Completed a University Technician program in Computer Programming.

Completed postgraduate studies in Communication and Press.