André User

Owns paid media strategy and execution across Google Search, Display, Performance Max, and Meta Ads, developing a full-funnel media plan with a ~€30K/month budget framework. Builds performance reports and dashboards in GA4 and Looker Studio to track website performance and translate raw data into actionable insights.

Conducted structured performance audits across Google Ads campaigns, ensuring full alignment with internal quality criteria to maintain compliance and campaign integrity. Led targeted coaching sessions for agents, identifying performance gaps and implementing tailored feedback frameworks to drive up to 20% improvement in agent performance indicators, and delivered high-accuracy quality audits cont

Managed end-to-end paid media campaigns for 4 clients (dentists, clinics, and health centers) across the U.S., overseeing $8K+/month in ad spend and optimizing full-funnel strategy and keyword targeting to drive a 47% average increase in conversions. Led personalized ad creation and copy testing, refining audience segmentation and messaging to achieve a 40% improvement in average CTR, and executed

Post Graduation in Traffic Acquisition and Management from IPAM, from September 2024 to May 2025.

Digital Marketing and Strategy program from EDIT - Disruptive Digital Education, from September 2023 to February 2024.

Bachelor Degree in Communication Sciences from the University of Beira Interior, from September 2009 to June 2012.