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André UserAU
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André User

@andruser3

I build brand systems, products, and campaigns that drive growth.

United States
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What I'm looking for

I’m looking to build brands, products, and creative systems where strategy, design, distribution, and team leadership can directly drive measurable growth.

I lead creative at Wavy Studios, shaping performance ads, brand systems, and conversion-optimized websites for modern brands. Previously at Neon Flux, I drove creative strategies that supported client growth and exits exceeding $1 billion.

I’ve built and scaled brands across fashion, hospitality, and technology—from launching Black Book by H&M across 800 stores in 46 countries to co-founding Urbane, raising institutional capital, and reaching Sweden’s top 10 most-downloaded apps through positioning rather than paid spend.

I find the story a brand does not know it has, then build the distribution, system, and team that make people want it.

Experience

Work history, roles, and key accomplishments

Wavy Studios logoWS
Current

Head of Creative

Apr 2025 - Present (1 year 4 months)

Leading design across a full-stack growth studio built for modern brands. I head creative direction and execution for everything from performance-driven ad creatives to full-scale brand systems and conversion-optimized websites. I work closely with specialized teams across Paid Ads, Email/SMS, UGC, and Ops to deliver ROI-focused design that scales.

Neon Flux logoNF

Creative Director

Nov 2023 - Apr 2025 (1 year 5 months)

• Lead the creation of compelling visual campaigns, significantly boosting client conversion rates and user engagement.

• Enhance website and app usability through innovative design solutions, improving customer satisfaction and sales performance.

• Drive targeted creative strategies, contributing to client brands' exits and growth exceeding $1 billion

planpop logoPL

Product & Brand Director

Sep 2021 - May 2023 (1 year 8 months)

• Directed brand and UI/UX design, visual strategy, creating a unique and engaging brand identity.
• Successfully expanded the brand's visibility and engagement across various platforms via strategic design and visual communication.
• Led UI/UX design strategies that significantly contributed to company growth and brand visibility.
• Used design analytics to refine the creative process and align b

Urbane logoUR

Founder & CEO

Jan 2019 - Sep 2021 (2 years 8 months)

• Established and oversaw the execution of a comprehensive visual communication framework from the ground up, leading a team of 10 design professionals.
• Successfully launched the application's visual design in the Swedish market, securing top placement in the App Store through strategic graphic design campaigns.
• Orchestrated design presentations for funding rounds, securing substantial investm

Kasai Group logoKG

Creative Director

Apr 2016 - Feb 2020 (3 years 10 months)

• Conceived and executed brand design and visual strategy for a premium restaurant chain in Sweden, aligning design initiatives with business goals.
• Steered the brand's visual expansion from one to ten AAA-rated locations nationwide through effective design strategies and meticulous planning.
• Cultivated a loyal customer base by leveraging innovative graphic design techniques and strategic visu

BLACK BOOK™ logoBB

Founder & CEO

Aug 2011 - Mar 2016 (4 years 7 months)

- Founded and scaled Black Book into Sweden's top e-commerce brand while opening 2 physical stores.
- Managed a team of 20 staff members and 3 agencies across operations, manufacturing, and marketing.
- Expanded to over 100 retailers in 4 countries, with manufacturing in China and Turkey.

Nelly.com logoNE

Creative Director and Designer

Mar 2011 - Jan 2012 (10 months)

Developed two apparal lines for northern Europe’s biggest Fashion E-commerce company. Analyzing the market, sales and created a optimized in-house production. One was Black Book by Nelly.com and another called Elliot Dean, later named Legion 5. Created a finished product from design, brand, production, logistics & import, product & lookbook pictures as well as a marketing strategy.

H&M logoHM

Art Director

Jun 2010 - Jul 2011 (1 year 1 month)

As an art director for H&M, I created the collection Black Book By H&M which was sold globally in over 800 stores and making me the youngest designer to ever do so.

Tshirt Store logoTS

Project based Creative Director

Dec 2010 - Mar 2011 (3 months)

Created a best selling line of jersey tops for the Swedish clothing company with several stores around Europe.

Education

Degrees, certifications, and relevant coursework

UC

Ulrika Skogby Voice Coach

Master's degree, Public speaking

2017 - 2017

Ulrika Skogby is a trained logonomist and voice coach with long experience of coaching lecturers, entrepreneurs, actors, teachers, lawyers, managers, youtubers and many more. Common to all clients is that they have professions that require a little more speach.

Learning to Master
- Articulation
- Variation in speech
- Taltempo
- Presentation Skills
- Management of nervousness in speech situation

BC

Berghs School of Communication

Bachelor's degree, Graphic Design

2015 - 2016

Tech stack

Software and tools used professionally

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