Jose Chacon

I am a Senior Graphic Designer, Art Director, and Brand Strategist with over 15 years of experience crafting multi-channel brand identity systems, compelling campaign visuals, and creative direction across apparel, CPG, and digital platforms. I specialize in defining cohesive visual narratives, art directing photo shoots, and elevating brand presence to elevate market positioning.

Throughout my career, I have driven measurable business growth through creative vision and brand design:

​-Black Cat Concierge: Designed a comprehensive visual identity system from the ground up in Figma, delivering a cohesive visual narrative and web presence.

​-Deadlift: Founded and creatively directed an apparel brand, leading concept illustration, aesthetic vision, and campaign storytelling for high-volume releases.

​-Factory 360 (Légal Hot Sauce): Designed eye-catching packaging systems that expanded retail shelf placement by 30% and produced high-volume heritage campaign assets that boosted digital engagement by 45%.

​-WRK: Spearheaded visual direction for seasonal apparel campaigns, establishing lookbooks and campaign asset kits that drove a 15% order increase and elevated digital touchpoints.

​-Blackbird: Led creative styling, e-commerce image curation, and visual campaign narratives that drove a 15% increase in seasonal digital revenue and a 22% boost in digital conversions.

​-Agency Client Management: Managed creative project timelines and cross-functional brand workflows for premier agencies including Hunter PR and 5WPR.

My core strengths include brand strategy, visual hierarchy, advanced typography, art direction, and editorial design. I am highly skilled across Figma and the Adobe Creative Cloud suite (Photoshop, Illustrator, InDesign). Outside of design work, I am passionate about post-punk graphic aesthetics, brutalist typography, apparel design, and creative concepting.