Andris Wisatha
@andriswisatha
Award-winning senior copywriter specializing in brand storytelling, strategy, and multi-platform campaigns.
What I'm looking for
I am an award-winning senior copywriter and brand strategist with over 12 years of experience crafting narratives across FMCG, F&B, government, NGO, and tobacco sectors.
I have led creative teams, mentored freelance writers, and delivered content that drove measurable results—product sell-outs, increased website visits, and significant social growth.
My work blends storytelling with strategic thinking: from developing brand voices and content pillars to directing multi-platform campaigns and designing fragrance concepts.
I consistently deliver projects on time while building long-term client relationships, helping brands increase engagement, recognition, and loyalty.
Experience
Work history, roles, and key accomplishments
Head of Creative
Argve Project
Aug 2024 - Present (1 year 2 months)
Developed creative marketing strategy and storytelling for Tarawangsa: Puspa Melati, driving 800 bottles sold out in 2 days and led cross-brand campaigns that delivered rapid product sales and viral exposure.
Senior Copywriter
6616 Creative Powerhouse
Jun 2022 - Jul 2024 (2 years 1 month)
Spearheaded concept development and copy execution for clients including Marlboro and Dji Sam Soe, increasing Marlboro website visits by ~15% and mentoring freelance copywriters to maintain content quality.
Brand Strategist
Mindtera
Jun 2021 - Jun 2022 (1 year)
Developed content pillars and brand strategies with C-level leaders, driving ~20% user growth and ~12% increase in brand recognition while managing a team of 7 freelancers and editorial planning.
Brand Strategist
Lensario Creativenesia
Sep 2016 - May 2021 (4 years 8 months)
Crafted brand and content strategies for clients including the Indonesian Ministry of Foreign Affairs and YAPPIKA-ActionAid, achieving client satisfaction improvements and growing social followings rapidly.
Education
Degrees, certifications, and relevant coursework
Universitas Padjadjaran
Bachelor of Political Science, Political Science
2011 -
Bachelor of Political Science from Universitas Padjadjaran, Bandung.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
bit.ly/portandrisJob categories
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