Open to opportunities

Andris Wisatha

@andriswisatha

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Award-winning senior copywriter specializing in brand storytelling, strategy, and multi-platform campaigns.

Indonesia

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What I'm looking for

I seek a role where I lead creative strategy and storytelling, mentor teams, and deliver measurable brand growth in a collaborative environment.

I am an award-winning senior copywriter and brand strategist with over 12 years of experience crafting narratives across FMCG, F&B, government, NGO, and tobacco sectors.

I have led creative teams, mentored freelance writers, and delivered content that drove measurable results—product sell-outs, increased website visits, and significant social growth.

My work blends storytelling with strategic thinking: from developing brand voices and content pillars to directing multi-platform campaigns and designing fragrance concepts.

I consistently deliver projects on time while building long-term client relationships, helping brands increase engagement, recognition, and loyalty.

Experience

Work history, roles, and key accomplishments

Current

Head of Creative

Current

Argve Project

Aug 2024 - Present (1 year 2 months)

Developed creative marketing strategy and storytelling for Tarawangsa: Puspa Melati, driving 800 bottles sold out in 2 days and led cross-brand campaigns that delivered rapid product sales and viral exposure.

Brand Strategy Storytelling Campaign Development Fragrance Design Social Media E Commerce)Team Leadership

Senior Copywriter

6616 Creative Powerhouse

Jun 2022 - Jul 2024 (2 years 1 month)

Spearheaded concept development and copy execution for clients including Marlboro and Dji Sam Soe, increasing Marlboro website visits by ~15% and mentoring freelance copywriters to maintain content quality.

Copywriting Mentoring Digital Advertising UX Writing Campaign Execution Stakeholder Management

Brand Strategist

Mindtera

Jun 2021 - Jun 2022 (1 year)

Developed content pillars and brand strategies with C-level leaders, driving ~20% user growth and ~12% increase in brand recognition while managing a team of 7 freelancers and editorial planning.

Brand Strategy Content Strategy UX Writing Team Management Social Media Growth Content Production

Brand Strategist

Lensario Creativenesia

Sep 2016 - May 2021 (4 years 8 months)

Crafted brand and content strategies for clients including the Indonesian Ministry of Foreign Affairs and YAPPIKA-ActionAid, achieving client satisfaction improvements and growing social followings rapidly.