Indri Lestari
@indrilestari
Experienced copywriter and content strategist specializing in brand storytelling and scripts.
IndonesiaWhat I'm looking for
Saya lulusan Sastra Indonesia yang menemukan passion dalam menulis; berfokus sebagai copywriter dan content strategist dengan pengalaman lima tahun di copywriting, content writing, scriptwriting, dan creative writing.
Selama karier saya, saya memimpin perencanaan strategi konten untuk beberapa brand properti, mengawasi tim kreatif, dan mengelola anggaran produksi serta kolaborasi influencer untuk meningkatkan efektivitas kampanye.
Saya juga berpengalaman sebagai AI trainer, penulis lepas, dan pengarang naskah teater dan film, menunjukkan kemampuan riset, proofreading, dan penulisan multi-format yang konsisten menghasilkan konten sesuai brand voice dan tujuan pemasaran.
Experience
Work history, roles, and key accomplishments
Supervisor Content Strategic
Sapphire Grup
Oct 2024 - Jun 2025 (8 months)
Led content strategy for five property brands, developing editorial calendars and print promotion plans while supervising writers, designers, and videographers to align content with brand voice and marketing objectives.
AI Trainer Writers
Outlier.ai
Apr 2024 - Oct 2024 (6 months)
Trained generative AI models by writing prompts and stories, ranking model responses, and evaluating factual accuracy across Indonesian-language projects.
Copy and Content Writer
Sapphire Grup
Oct 2023 - Oct 2024 (1 year)
Planned and wrote soft-selling social media content, outdoor promotion copy, and video scripts for Sapphire Griya; managed posting schedules across platforms to maintain consistent brand messaging.
Content Writer (Freelance)
Kitani Kabel (PT. SAE)
Dec 2022 - Sep 2023 (9 months)
Developed content plans and produced soft-selling social media copy and video scripts for Instagram and TikTok to support brand @kitanicableofficial.
Social Media Strategist
Umaragi
Dec 2022 - Feb 2023 (2 months)
Planned and produced Instagram content, sourced KOL partnerships, and managed Facebook Ads campaigns for @kata.que.id and @dapur.rosh to drive engagement and promotions.
Content Writer
CV Studback Global
May 2021 - Jun 2022 (1 year 1 month)
Owned content plans for programs, wrote soft-selling social copy, promotional copy for emails/WhatsApp, and video scripts for YouTube and program ads to support Global Youth Action initiatives.
Kreatif
Praketa Coffeeshop
Oct 2020 - Apr 2021 (6 months)
Developed promotional copy and marketing content for social media and other channels, and scheduled product/service launches to increase customer awareness.
Social Media Officer
Kolektif AMPSKP
Apr 2020 - Aug 2020 (4 months)
Collaborated with sales and product teams to create targeted marketing campaigns, managed posting schedules, and wrote social media content to grow audience engagement.
Education
Degrees, certifications, and relevant coursework
USUniversitas Jenderal Soedirman
Bachelor of Arts, Sastra Indonesia
2016 - 2020
Grade: 3.42
Activities and societies: Anggota UKM Teater Teksas
Completed a Bachelor of Arts in Sastra Indonesia with involvement in university theater activities and a cumulative GPA of 3.42.
Tech stack
Software and tools used professionally
Availability
Location
IndonesiaAuthorized to work in
Portfolio
bit.ly/portfolio-indrilestariJob categories
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