ari koeswardini

I’m a copy-based creative leader with over 15 years of experience in advertising and digital marketing, specializing in crafting impactful brand stories and integrated campaigns. I translate insights into compelling narratives that connect emotionally and help brands deliver measurable outcomes.

Most recently, I’ve been handling microdrama projects for Paragon’s OMG Beauty—owning the work from story development through final delivery. Before that, I led end-to-end creative concept development for client pitches as a Freelance Creative Director (Digital SEA), securing new business and expanding existing accounts through campaign development.

I’ve also shaped influencer and campaign strategies at Voxxy Media and led creative teams as a Senior Creative Manager at SuperApp, covering integrated campaign development for both Superapp and private label projects. Earlier, as a Creative Lead at Tokopedia through campaigns like #UbahDenganBicara and other digital awareness work, I helped develop campaign concepts aligned to brand identity, earning major recognition and consistently high audience engagement.