Open to opportunities

Rauf Muhammad

@raufmuhammad

Message

Creative writer and storyteller driving audience engagement through narrative.

Indonesia

Message

What I'm looking for

Saya mencari peran kreatif yang memadukan penulisan naratif dan strategi konten, dengan peluang memimpin kampanye, membangun komunitas, dan berkembang secara profesional.

Saya adalah penulis kreatif dan storyteller dengan lebih dari 4 tahun pengalaman di industri media, berfokus pada pembuatan konten naratif untuk berbagai platform.

Saya telah menulis dan memproduksi 100+ aset konten termasuk artikel, naskah video, copy media sosial, serta menyunting dan memproofreading naskah buku untuk penerbit.

Saya berpengalaman merancang dan mengeksekusi strategi konten dan program komunitas yang berhasil meningkatkan engagement rate sebesar 25% dan partisipasi anggota aktif sebesar 40% dalam enam bulan.

Saya juga memimpin inisiatif kampanye offline dan online, mengelola event skala besar (9 webinar, 8.000+ peserta), serta membangun kemitraan dengan 15+ komunitas untuk memperluas jangkauan audiens.

Experience

Work history, roles, and key accomplishments

Current

Creative Lead

Current

Culture Collar

Jan 2025 - Present (9 months)

Lead creation and production of multi-format content and designed/executed training programs and paid campaigns, contributing to client engagement and public art campaigns such as Unravel Palestine.

Content Strategy Copywriting Campaign Management Social Media Project Management Community Engagement

Community Development Officer

Sokoguru

Jun 2023 - Dec 2024 (1 year 6 months)

Designed and executed community engagement strategies that increased active member participation 40% in six months and managed partnerships expanding reach to 200,000+ potential audience.

Community Management Event Coordination Content Creation Partnership Management Stakeholder Engagement Social Media

Creative Writer

Flaga Media Asia

Feb 2022 - Jun 2023 (1 year 4 months)

Produced 100+ creative assets (video scripts, articles, social copy) and implemented storytelling strategies that increased client engagement by 25%, while supporting photography and content alignment with brand goals.

Creative Writing Storytelling Video Scripts Copywriting Photography Content Strategy Editorial Social Media

Assistant Editor

The Panasdalam Publishing

Jan 2020 - Jun 2020 (5 months)

Managed editorial process for 5+ book manuscripts including proofreading and editing to meet publication standards and coordinated with authors to meet production deadlines.

Proofreading Editing Content Production QA Communication