Andrew Carter
@andrewcarter1
Versatile Sales Professional & Creative Strategist | Cybersecurity - iGaming - Photography
MaltaWhat I'm looking for
At bet365, I lead gaming customer account operations, managing complex player escalations, regulatory coordination, KPI delivery, and a team of five account specialists.
I've grown from frontline player account management into team leadership and supervision, coaching colleagues in safer gambling, player engagement, and account-management best practices. Previously, at Invicti Security, I managed the full customer success lifecycle for 200+ B2B SaaS clients monthly, maintaining retention above 90% while driving adoption, renewals, and account expansion.
My earlier work in SaaS sales, telecoms corporate accounts, and technology business development gives me a results-first approach to account growth, stakeholder engagement, and retention. I also build creative content and visual brands through photography, combining strategic planning, audience insight, and organic content development.
Experience
Work history, roles, and key accomplishments
Volunteer Photography Advisor
Voices for Animal Welfare
Nov 2025 - Present (9 months)
Contributed documentary-style photography to support animal welfare projects, documenting realities through a conservation and photojournalistic lens.
Supervises a gaming customer account team, overseeing performance management, strategic planning, and complex escalations across multiple regulated markets.
Photography Brand Founder
@cartertheglass
Jan 2016 - Present (10 years 7 months)
Founded and grew a photography brand, developing a complete visual identity and content strategy, with work featured in Suboart Magazine.
Led a team of gaming customer account advisors, delivering coaching, managing escalations, and collaborating cross-functionally to improve operations.
Provided front-line player support, handling account queries, verification, and safer gambling practices across multiple markets.
Managed post-sale customer relationships for a B2B SaaS cybersecurity company, driving adoption, retention, and expansion for a portfolio of 200+ clients.
Generated inbound and outbound pipeline for a B2B SaaS cybersecurity company, using Salesforce and HubSpot to drive qualified leads.
Freelance Photographer & Creative Brand Builder
Self Employed
Jan 2016 - Dec 2019 (3 years 11 months)
Built a photography brand from the ground up, developing a distinct visual voice and growing an engaged audience through organic content strategy.
Corporate Accounts Executive
Vodafone Malta
Jan 2016 - Oct 2016 (9 months)
Managed and grew a portfolio of corporate B2B accounts through consultative selling and proactive relationship management.
Business Development Executive
Smart Technologies Ltd
Sep 2014 - Dec 2015 (1 year 3 months)
Developed new business through outbound prospecting, meetings, and pitches, exceeding KPIs by 100% on multiple occasions.
Education
Degrees, certifications, and relevant coursework
University of Malta
Diploma in Design Foundation Studies, Design
Completed a Diploma in Design Foundation Studies at the University of Malta in 2016.
Institute of Computer Education
Certificate in Web Development, Web Development
Studied web development with a focus on PHP and database development, completing the program in 2013.
MATSEC
A-Level Certificates, General Studies
Earned A-Level certificates in English (Advanced), Maltese (Advanced), and IT (Intermediate) in 2012.
Tech stack
Software and tools used professionally
Availability
Location
MaltaAuthorized to work in
Website
arti.mtSalary expectations
Social media
Job categories
Skills
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