Open to opportunities

andressa moreira

@andressamoreira

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Passionate product designer with a strong background in Computer Science.

Brazil

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What I'm looking for

I am looking for a role that allows me to blend design and product management, fostering innovation and user-centric solutions.

As a dedicated product designer with a robust foundation in Computer Science, I have cultivated a passion for creating exceptional user experiences. My journey has led me to significant roles, including Chief Product Officer at Aware Logistics, where I successfully aligned product, design, and customer success teams to drive business growth. My strategic vision translated into validated product-led growth strategies, resulting in a remarkable 32% increase in new customers for 2024 and scaling product deliveries from 2,143 to 8,898.

Previously, as a Senior Product Manager, I enhanced tactical management processes and built a solid product data foundation, significantly improving the Net Promoter Score (NPS) from -24 to 18. My experience at iFood as a Product Manager allowed me to implement data-driven decision-making, leading to a 1.4% increase in overall conversion through A/B testing and the validation of a subscription model that boosted customer retention by 9.7%. I am now eager to return to my design roots and leverage my multidisciplinary skills to create impactful digital experiences.

Experience

Work history, roles, and key accomplishments

Current

Chief Product Officer

Current

Aware Logistics

Oct 2023 - Present (1 year 11 months)

As Chief Product Officer, I led product, design, and customer success teams to deliver exceptional user experiences and drive business growth. I validated PLG growth strategies, significantly increasing new customer acquisition and improving NPS.

Product Management User Experience Design Growth Strategies Team Leadership Data Analysis Customer Success NPS Product Growth

Senior Product Manager

Aware Logistics

Jul 2021 - Oct 2023 (2 years 3 months)

Improved tactical management by optimizing squad processes, built the product data foundation, and defined the product vision, leading to significant growth in deliveries and NPS improvement.

Product Roadmap Data Product Vision Process Optimization NPS Team Collaboration Agile Methodologies Stakeholder Engagement

Product Manager

iFood

Nov 2019 - Jul 2021 (1 year 8 months)

As a Product Manager, I increased overall conversion through A/B testing and validated a subscription model that boosted customer retention. I contributed to the development of Brazil's leading food delivery app.

A B Testing Subscription Models Customer Retention Product Development Experimentation User Experience Market Analysis Growth Strategies

Product Growth PM

PM3

Jan 2019 - Jan 2020 (1 year)

Learned key growth strategies focusing on acquisition, activation, retention, revenue, and referral, while emphasizing data-driven decision-making and experimentation to scale products effectively.

Growth Strategies Data Analysis Scaling User Acquisition Retention Experimentation Activation Revenue Referral Programs Market Research

iOS Developer

iFood

Dec 2018 - Jan 2019 (1 month)

Contributed to the development of iFood's app, focusing on enhancing user experience through innovative features and functionality.

iOS Development User Experience Design App Development Software Engineering Agile Development User Testing Code Review Problem Solving

Product Designer

Quatro Pontos

Jan 2018 - Oct 2018 (9 months)

Co-founded a design agency and led projects for B2C products, including a startup launch and branding initiatives, delivering comprehensive design solutions.

Branding Product Design Startups Project Management User Experience Graphic Design Client Engagement Team Leadership Business Development Design Strategy

Product Designer

Apple Developer Academy

Mar 2017 - Dec 2017 (9 months)

Led a side project to improve accessibility features for users with disabilities, applying skills in typography, color theory, and usability testing to design apps for Apple devices.