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Raffaella Premonte

@raffaellapremonte

Senior Channel Manager at AhlstromItaly driving the shift from single-use plastic to paper packaging.

At AhlstromItaly, I drive the transition from single-use plastic to paper packaging across categories, building relationships with consumer product companies committed to sustainable products. I learn what customers need and introduce products in response to market trends.

At Tetra Pak Packaging Solutions S.p.A, I managed the materials and downstream equipment portfolio, including closures, straws, and applicators. I drove sustainability-focused innovation, including tethered-cap projects across the Tetra Pak portfolio for the SuP directive.

Experience

Work history, roles, and key accomplishments

Current

Senior Channel Manager

Current

Ahlstrom

Jul 2023 - Present (3 years 4 months)

Responsible for driving single use plastic to paper transition in packaging across various categories targeting brand owners. Identify and build relationships with consumer product companies committed to building a sustainable product.

Sustainability Packaging Market Trends Customer Relationship Management Product Introduction

Global Product Manager Materials and Downstream Equipment

Tetra Pak Packaging Solutions S.p.A

Jul 2015 - Jun 2023 (7 years 11 months)

Responsible for Life Cycle Management and development of Tetra Pak portfolio with specific expertise in Closures, Straws, Applicators. Driving innovation projects mainly related to Sustainability and strategy implementation.

Product Lifecycle Management Innovation Sustainability Portfolio Management Go To Market Strategy

Associate Product Manager

Tetra Pak

May 2014 - Jun 2015 (1 year 1 month)

Supported product management in full product lifecycle management for dedicated packages in Tetra Pak portfolio. Participated in cost driven innovation activities, analyzed data, and supported market companies in product launches.

Product Management Data Analysis Innovation Communication Planning Client Visits

Marketing Manager Food, Wine & Tetra Recart

Tetra Pak Italiana S.p.A.

Sep 2012 - Jul 2013 (10 months)

Head of Marketing for food and wine categories with specific focus in deploying a new Tetra Pak system in the Italian market.

Marketing Strategy Category Management Market Deployment

Marketing Manager Liquid Dairy Products

Tetra Pak Italiana S.p.A.

Apr 2009 - Feb 2012 (2 years 10 months)

Head of Marketing for Liquid Dairy Products category in Tetra Pak Italy. Defined market trends, analyzed competitive scenario, developed category plans, and managed marketing investment budget.

Marketing Strategy Category Management Market Research Budget Management Communication Skills

Global Senior Brand Manager

Imperial Tobacco Italy

Sep 2008 - Mar 2009 (6 months)

Developed brand marketing strategies for all Cigarettes, Tobacco, Paper and Accessories products. Planned product launches, analyzed customers and targets, managed budgets, and coordinated communication in POS and HoReCa channels.

Brand Strategy Product Launch Budgeting Competitive Analysis Communication Skills Sponsorship

Channel Development Manager HORECA

Imperial Tobacco Italy

Sep 2007 - Sep 2008 (1 year)

Developed strategies for different channels of activities including key account, retail, and HORECA. Built a new structure of HORECA Representatives with selection, recruitment, and management of 14 resources.

Channel Strategy Recruitment Team Management Coaching Budget allocation

Brand Manager

Imperial Tobacco Italy

Apr 2005 - Aug 2007 (2 years 4 months)

Developed marketing strategy for Italian market focusing on premium brands such as Davidoff.

Brand Management Marketing Strategy Premium Consumer Brands

Trade Marketing Junior

Italaquae (Danone group)

Apr 2004 - Mar 2005 (11 months)

Performed trade marketing activities including statistical analysis, market and industry trends, customer analysis, budgeting, and competitor analysis. Managed sponsorships, in-store activities, POS, and trade fairs.

Trade Marketing Statistical Analysis Budgeting Competitive Analysis Sponsorship POS