Open to opportunities

Andrea Reveyrand

@andreareveyrand

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Strategic brand and communications manager with a decade of experience.

France

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, with a focus on sustainability and impactful brand strategies.

I am a seasoned brand and communications strategist with over ten years of experience in positioning brands for success. My expertise lies in developing comprehensive communications strategies, planning impactful campaigns, and building strong brand identities. I am passionate about advocating for consumers and nurturing internal teams to enhance company relevance.

Throughout my career, I have successfully managed various projects, including sustainable initiatives for renowned brands like Sephora and Moet Hennessy. My role as a manager at We Don’t Need Roads has allowed me to lead a talented team in executing pilot projects that emphasize sustainability and consumer engagement. I thrive on inspiring great ideas and fostering collaboration to achieve outstanding results.

With a strong background in strategic planning and project management, I have worked with diverse clients across industries, from luxury brands to healthcare. My ability to analyze market trends and consumer insights has consistently driven successful brand positioning and creative strategies. I am eager to bring my skills and passion for branding to new challenges and opportunities.

Experience

Work history, roles, and key accomplishments

Current

Manager, Sustainability & Brand Strategist

Current

We Don't Need Roads Sustainability Consulting

Dec 2021 - Present (3 years 7 months)

Managed the full pilot project for returnable products with major cosmetic coalitions, overseeing planning, asset conception, and shopper surveys. Developed sustainable beauty programs and packaging strategies for Sephora and Rimowa, and internal communications for Decathlon's ZeroDestruction Program.

Strategic Planning Project Management Sustainability Consulting Content Strategy Market Research Communications Planning

Senior Strategist

Publicis Luxe

Aug 2018 - Jul 2021 (2 years 11 months)

Developed CSR strategies and digital ecosystems for Biotherm and managed brand books and campaign strategies for Mugler. Oversaw corporate strategy and content planning for L'Oreal Luxe and creative development for Swarovski and Cartier.

CSR Strategy Content Strategy Corporate Strategy Retail Design

Junior Strategist

Publicis

Sep 2015 - Sep 2016 (1 year)

Supported strategic initiatives and campaign development for various clients. Contributed to brand positioning and communication plans.

Campaign Development Positioning)Communications Planning Market Analysis Research Presentation Skills Data Analysis

Freelance Strategist

Freelance

Jul 2021 - Present (4 years)

Developed brand platforms and creative strategies for clients like Aéroport de Paris and Girard Perregaux. Executed campaign ideas and media deployment for Gucci Beauty and provided brand positioning and internal strategy for Philips Healthcare.

Creative Strategy Campaign Management Trend Analysis Content Strategy Market Research Performance Metrics Communications Planning

Strategist

Grey

Sep 2016 - Jul 2018 (1 year 10 months)

Led holistic planning for Elizabeth Arden & Revlon, encompassing brand identity, channel and content strategy, and campaign activation. Conducted audience profiling, defined metrics, and developed creative experiences.

Brand Identity Content Strategy Metrics Strategic Planning Communications Planning

Education

Degrees, certifications, and relevant coursework

UCLA

Certificate, Marketing & Sustainability

Grade: 4.0

Completed a certificate program focusing on Marketing and Sustainability, achieving a perfect GPA of 4.0. This program enhanced my understanding of sustainable business practices and marketing strategies.

Université Paris Dauphine

MS Marketing & Strategy, Marketing & Strategy

Grade: With Honors

Graduated with honors from the Master of Science program in Marketing & Strategy. This program provided a comprehensive understanding of strategic marketing and business development.

Lycée Fénelon

Preparatory Classes, Humanities and Social Sciences

Grade: With Honors

Completed Hypokhâgne / Khâgne preparatory classes with honors. This rigorous program prepared me for competitive entrance exams to top French higher education institutions.

Institut Francais de Presse

MA Social Sciences / Communications, Social Sciences / Communications

Grade: With Honors

Activities and societies: ERASMUS Program w/ Ludwig-Maximilians Universität München: Major Journalism

Earned a Master of Arts in Social Sciences and Communications with honors. Participated in the ERASMUS Program at Ludwig-Maximilians Universität München, focusing on Journalism.