Open to opportunities

Lauréanne User

@lauranneuser

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Communication specialist passionate about marketing and design.

France

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What I'm looking for

I seek a dynamic and creative team where I can tackle new challenges.

I am a dedicated Communication Specialist with a Master’s degree in Digital Marketing & Innovation from IESEG School of Management. My professional journey has been marked by a passion for enhancing brand value through innovative communication strategies. I have successfully managed marketing and digital projects for renowned beauty brands such as L’Oréal, Vichy, and Garnier, overseeing the production of campaign assets and ensuring visual identity consistency across various platforms.

In my recent role as an Employer Branding & Internal Communication Project Manager at Teract, I led initiatives that significantly boosted the company’s visibility, including managing a LinkedIn account with over 11,000 followers and organizing events that attracted nearly 5,000 participants. My expertise in Adobe Creative Cloud and project management tools has enabled me to create compelling content and coordinate with external partners effectively, ensuring that every project aligns with the company’s strategic goals.

Experience

Work history, roles, and key accomplishments

Employer Branding & Internal Communication Project Manager

Teract

Jan 2022 - Sep 2023 (1 year 8 months)

Led employer branding strategies through social media management and innovative content creation. Directed video production and coordinated with external partners while organizing events to enhance visibility.

Social Media Management Content Creation Video Production Event Coordination Budget Management

Marketing & Design Project Manager

GEGM Media Agency - L'Oréal France

Mar 2019 - Jan 2023 (3 years 10 months)

Managed marketing and digital projects for mass-market beauty brands, overseeing campaign asset production and ensuring visual identity consistency. Led a team of designers and supervised budgets while meeting deadlines.

Project Management Adobe Creative Cloud Digital Marketing Team Leadership Budget Management

People Social Media Specialist & Internal Communication

Dassault Systèmes

Nov 2019 - Jan 2022 (2 years 2 months)

Managed global employer branding projects and social media accounts, developing strategies for internal communication and producing engaging content. Monitored KPIs to optimize communication efforts.

Employer Branding Social Media Strategy Content Production KPIs Communication Strategy

Education

Degrees, certifications, and relevant coursework

IESEG School of Management

Master, Digital Marketing & Innovation

2019 - 2021

Focused on Digital Marketing and Innovation, with a thesis on employer branding's role in corporate strategy. Developed skills in managing marketing and digital projects, overseeing campaign assets for major beauty brands.

IUT Paris Descartes

Bachelor's Degree, E-commerce and Digital Marketing

2018 - 2019

Studied E-commerce and Digital Marketing, focusing on creating digital and merchandising visuals while managing a design team to ensure brand consistency.