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LU@lauranneuser
Communication specialist passionate about marketing and design.
FranceI am a dedicated Communication Specialist with a Master’s degree in Digital Marketing & Innovation from IESEG School of Management. My professional journey has been marked by a passion for enhancing brand value through innovative communication strategies. I have successfully managed marketing and digital projects for renowned beauty brands such as L’Oréal, Vichy, and Garnier, overseeing the production of campaign assets and ensuring visual identity consistency across various platforms.
In my recent role as an Employer Branding & Internal Communication Project Manager at Teract, I led initiatives that significantly boosted the company’s visibility, including managing a LinkedIn account with over 11,000 followers and organizing events that attracted nearly 5,000 participants. My expertise in Adobe Creative Cloud and project management tools has enabled me to create compelling content and coordinate with external partners effectively, ensuring that every project aligns with the company’s strategic goals.
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Work history, roles, and key accomplishments
Teract
Jan 2022 - Sep 2023 (1 year 8 months)
Led employer branding strategies through social media management and innovative content creation. Directed video production and coordinated with external partners while organizing events to enhance visibility.
GEGM Media Agency - L'Oréal France
Mar 2019 - Jan 2023 (3 years 10 months)
Managed marketing and digital projects for mass-market beauty brands, overseeing campaign asset production and ensuring visual identity consistency. Led a team of designers and supervised budgets while meeting deadlines.
Dassault Systèmes
Nov 2019 - Jan 2022 (2 years 2 months)
Managed global employer branding projects and social media accounts, developing strategies for internal communication and producing engaging content. Monitored KPIs to optimize communication efforts.
Degrees, certifications, and relevant coursework
IMMaster, Digital Marketing & Innovation
2019 - 2021
Focused on Digital Marketing and Innovation, with a thesis on employer branding's role in corporate strategy. Developed skills in managing marketing and digital projects, overseeing campaign assets for major beauty brands.
IDBachelor's Degree, E-commerce and Digital Marketing
2018 - 2019
Studied E-commerce and Digital Marketing, focusing on creating digital and merchandising visuals while managing a design team to ensure brand consistency.
IDAssociate's Degree, Business & Marketing
2016 - 2018
Pursued an Associate's Degree in Business & Marketing, gaining foundational knowledge in marketing principles and practices.
FranceYou can contact Lauréanne and 90k+ other talented remote workers on Himalayas.
Message Lauréanne
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