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Andrea Guadarrama

@andreaguadarrama

Growth marketer at Mancini Law Group P.C. managing 50+ initiatives and contributing to 20% growth in firm inquiries.

At Mancini Law Group P.C., I manage 50+ growth, paid media, lead-generation, and campaign initiatives, from audience research and launch through optimization and follow-up. My work across Google Ads and Meta Business Suite contributed to approximately 20% growth in firm inquiries and a 25–40% improvement in qualified engagement and case-inquiry conversion.

At Wicked Creative Agency LLC, I supported consumer-facing campaigns for Hotel Indigo, GBOD Hospitality Group, Life Time, Sammy Hagar/Cabo Wabo, and Beach Bar Rum. Earlier, at Hotel Boutique Tres79, I supported digital marketing and guest acquisition across social media and booking platforms.

Experience

Work history, roles, and key accomplishments

Current

Business Development & Marketing Communications Specialist

Current

Mancini Law Group P.C.

Feb 2024 - Present (2 years 8 months)

Lead 50+ concurrent growth, marketing, paid media, lead-generation, and campaign initiatives, managing paid acquisition across Google Ads and Meta. Contributed to approximately 20% growth in firm inquiries and 25–40% improvement in qualified engagement and case-inquiry conversion.

Google Ads Meta Business Suite Google Analytics Looker Call Rail Mailchimp CRM Lead Generation Campaign Management Audience Targeting Performance Monitoring Email Marketing Social Media Marketing Market Research Conversion Rate Optimization

Regional Marketing, Partnerships & Stakeholder Engagement Coordinator

Rotary International

Jan 2023 - Feb 2024 (1 year 1 month)

Coordinated regional marketing, digital communications, audience-engagement, partnership, and promotional campaigns across distributed teams. Managed stakeholder outreach, developed campaign messaging, and supported digital campaigns and events.

Marketing Coordination Stakeholder Engagement Partnership Management Digital Communication Campaign Planning Audience Research Content Development Event Coordination

Influencer Marketing, Account Executive

Wicked Creative Agency LLC

Jan 2022 - Jan 2023 (1 year)

Supported integrated digital, social media, influencer, experiential, PR, and consumer marketing campaigns for clients including Hotel Indigo, GBOD Hospitality Group, Life Time, and Sammy Hagar/Cabo Wabo. Coordinated campaign workstreams, influencer content, and PR initiatives.

Influencer Marketing Social Media Marketing Campaign Management Client Coordination Content Coordination PR Research Event Logistics

Marketing Intern, VIP & Influencer Guest Services

Hotel Boutique Tres79

Jan 2021 - Jan 2022 (1 year)

Supported digital marketing, social media advertising, and guest acquisition initiatives, promoting the property across Instagram, Facebook, and online travel platforms. Managed social media presence and coordinated content to attract travelers.

Social Media Marketing Digital Marketing Content Management Instagram Facebook Online Travel Booking Platforms Guest Acquisition

Education

Degrees, certifications, and relevant coursework

Google

Google Analytics, Analytics

Certification in Google Analytics from Google.

Midwestern Career College

Associate of Applied Science, Information Technology

2023 - 2025

Grade: High Honors

Associate of Applied Science in Information Technology with a focus in Project Management. Graduated with High Honors.

Google

Agile Project Management Practitioner, Project Management

Certification in Agile Project Management Practitioner from Google.

HubSpot

Content Marketing Certification, Content Marketing

Certification in Content Marketing from HubSpot.

HubSpot

SEO, SEO

Certification in SEO from HubSpot.

Lindenwood University

Bachelor of Arts, Advertising

2018 - 2022

Grade: Graduated with Honors

Activities and societies: Member of Public Relations, Advertising & Marketing Communications Club

Bachelor of Arts in Advertising with a focus on Public Relations & Corporate Communications, minor in Business Administration. Graduated with honors and was on the Dean's List from 2018 to 2022.