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Andrea C

@andreac2

Strategic brand marketer at TELUS, driving esports and gaming growth through partnerships and integrated omni-channel campaigns.

Canada

Message

At TELUS, I develop community marketing strategies to grow engagement among gaming audiences. I manage planning and budgets across digital, social, influencer, communications, and creative work for esports initiatives.

I’ve managed partnerships and co-marketing with brands including Xbox, Samsung, Logitech, Ubisoft, EA, Epic, and Riot. I work across agencies and go-to-market teams to integrate gaming strategies across digital and retail channels.

At LG ELECTRONICS CANADA, I led integrated brand campaigns across four business units and more than 20 product launches. In Y22, IT marketing budgets of $30M+ supported $600M+ in revenue, and LG’s gaming monitor retail market share improved by 7%.

Earlier, I led seasonal retail marketing at ZANE ACCESSORIES, increasing sales by 15%, and managed the US market launch strategy for FROOZER. At STRATEGIC MEDIA OUTDOOR, I helped increase out-of-home wall media inventory across the Greater Toronto Area by 30%.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Strategy Manager, Esports & Gaming

Current

TELUS

Jun 2022 - Present (4 years 5 months)

Develops community marketing strategies to drive growth and engagement among gaming target audiences. Manages budget and planning across communications, digital, social media, influencer and creative development for esports initiatives.

Community Marketing Budget Management Digital Marketing Social Media Influencer Marketing Creative Development Partnership Management eSports Gaming

Senior Brand Manager

LG Electronics Canada

Mar 2018 - Feb 2022 (3 years 11 months)

Managed and executed retail merchandising strategy across 10+ physical and online retail channels. Led integrated brand marketing campaigns across 4 business units and 20+ product launches in mobility and IT categories. Managed budgets of up to $60M.

Retail Marketing Manager

Zane Accessories

Nov 2016 - Apr 2018 (1 year 5 months)

Led seasonal retail marketing and merchandising strategy increasing sales by 15%. Developed and maintained content and social media strategies in alignment with promotions.

Retail Marketing Merchandising Content Strategy Social Media Event Planning PR Coordination

Marketing & Product Manager

Froozer

Mar 2014 - Oct 2016 (2 years 7 months)

Managed and executed the go-to-market strategy for the US market launch. Developed launching digital and content marketing plans in alignment with sales goals.

Go To Market Strategy Digital Marketing Content Marketing Agency Management Retail Launch Supply Chain

Marketing & Business Development Manager

Strategic Media Outdoor

Jun 2006 - Mar 2014 (7 years 9 months)

Collaborated with VP Marketing to develop B2B strategies for property outreach. Executed a B2B sister-agency pilot program to launch retail media across Canadian retail channels.

B2B Marketing Business Development Partner presentations Sales Data Analysis Retail Insights Media Sales Negotiation Inventory Management