Andranik Sevoyan
@andraniksevoyan
Public relations and marketing leader driving strategic communications, brand growth, and measurable PR impact.
SwedenWhat I'm looking for
I am a results-driven Public Relations and Marketing professional with experience leading PR functions for major organizations and startups, developing crisis plans, and creating high-impact campaigns that increase media coverage and stakeholder engagement. At Wildberries I implement comprehensive PR strategies; previously I led PR and CSR initiatives that grew media coverage by 45% and drove client retention improvements at Fastex.
I combine strategic communications, media relations, and stakeholder engagement with hands-on campaign execution and measurement, plus experience in blockchain-related initiatives and influencer partnerships. I prioritize measurable outcomes, cross-functional collaboration, and maintaining brand reputation under pressure.
Experience
Work history, roles, and key accomplishments
Head of PR
Wildberries
Apr 2025 - Present (11 months)
Develop and implement comprehensive PR strategies for Wildberries in Armenia, produce executive communications and media materials, and lead crisis communication planning and KPI-driven evaluation since joining.
PR Consultant
Self-Employed
Nov 2024 - Apr 2025 (5 months)
Delivered tailored PR strategies and influencer campaigns, collaborated with stakeholders to drive measurable brand impact, and conducted performance analyses to optimize ROI.
Head of Blockchain
Fastex
Jan 2023 - Dec 2024 (1 year 11 months)
Led blockchain initiatives and cross-functional teams to grow market presence, strengthened B2B partnerships and implemented strategies that increased client retention by 20%.
PR & CSR Officer
SoftConstruct
Jan 2019 - Jan 2023 (4 years)
Developed and executed PR and CSR strategies that increased media coverage by 45%, managed CSR initiatives to enhance brand perception, and built strong media relationships.
Head of PR
VBET
Led PR strategy and execution to boost media coverage and brand visibility, maintained key media relationships, and directed crisis management efforts to protect reputation.
Education
Degrees, certifications, and relevant coursework
Stockholm School of Business
Business Administration, Advertising and Public Relations
Studied Advertising and Public Relations and Business Administration with emphasis on strategic communication, media planning, and brand management.
Faculty of Economics
Insurance / Economics
Completed studies focused on insurance, risk assessment, and financial analysis within the Faculty of Economics.
International Gaming Business Academy
Diploma of Graduation, Marketing and Communications
Completed courses in social media strategy and project management related to gaming business communications.
PR School of Armenia
Public Relations
Undertook professional training focused on stakeholder engagement and public relations practices.
International Business Management Institute
Marketing and Communications, International Business Management
Studied international business management with a focus on marketing and communications.
Tech stack
Software and tools used professionally
Availability
Location
SwedenAuthorized to work in
Job categories
Skills
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