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@mariahelgars
I am a strategic communicator and project manager specializing in branding and digital transformation.
I am a strategic communicator and project manager who combines creative thinking with structured delivery to help organizations articulate messages and drive change.
Since 2021 I have worked as a consultant and project manager at designmaria AB, developing communication strategies, brand platforms and campaign materials for clients such as SÖRAB, Vallentuna kommun and Paneo.
From 2011 to 2022 I served as Chief Branding Officer at Sogeti in Stockholm (part of Capgemini), leading brand communication across the Nordics, managing a major rebranding and project-managing intranet and digital tool implementations including Salesforce.
I bring a strong visual sense, copywriting and hands-on design skills, and I lead digital and AI-driven marketing projects while supporting leaders and teams through stakeholder collaboration, content production and change management.
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Work history, roles, and key accomplishments
Designmaria AB
Jan 2021 - Present (4 years 10 months)
Develop communication strategies, brand platforms and content for energy companies and organizations undergoing change; lead digital marketing and AI-enabled projects while producing copy, presentations and campaign materials.
Sogeti
Jan 2011 - Jan 2022 (11 years)
Led brand communication for the Nordic region and periods of global responsibility, executing a major rebranding of tone and visual identity and producing guidelines, campaigns and onboarding materials.
Bravida AB
Jan 2006 - Jan 2009 (3 years)
Managed communication and marketing materials and project-managed suppliers and development projects for graphic productions and internal guidelines within a technology-driven organization.
Degrees, certifications, and relevant coursework
Marketing and Communication
2024 - 2025
Completed the AI-driven Marketing and Communication program at IHM Business School from 2024 to 2025.
Business Development and Digital Marketing
2023 - 2024
Completed the Business Development and Digital Marketing program at IHM from 2023 to 2024.
Information and Project Management
2002 - 2003
Attended the Information Officer and Project Management program at the Swedish Sports Confederation from 2002 to 2003.
Graphic Design and Illustration
2001 - 2002
Studied Graphic Design and Illustration at Forsbergs School of Design from 2001 to 2002.
Artificial Intelligence
2024 -
Completed the Elements of AI course through Linköping University in 2024.
Illustration and Advanced English
2000 -
Completed PDD coursework in Illustration and Advanced English at West Herts College in 2000.
Graphic Technology, Design and Industrial Economics
1996 - 1999
Studied Graphic Technology, Design and Industrial Economics at Dalarna University from 1996 to 1999.
Software and tools used professionally
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