I've developed campaigns for a confidential online education business that generated 5,000+ qualified leads and $400K+ in additional revenue within six months. I also grew its email audience organically from 12,000 to more than 55,000 contacts.
Across B2B SaaS, AI, technology, e-commerce, and health clients, I write websites, landing pages, case studies, email, LinkedIn content, YouTube scripts, sales materials, and product content. My long-form YouTube scripts have supported a channel generating $150K per month.
I translate complex products and commercial strategy into clear, persuasive messaging for customer-facing and B2B audiences. I've written UX and Help Centre content for an AI application used by 1.5 million people, and ghostwritten for founders, a Forbes-featured CMO, and an Emmy Award-winning producer.
I take copy from research and positioning through production, working with founders, sales teams, designers, video editors, virtual assistants, and agencies. I use generative AI for research, ideation, outlining, drafting, and editing while protecting brand voice and editorial quality.
