Anastasia Rats
@anastasiarats
I build SEO, automation, and website systems that turn B2B SaaS traffic into qualified pipeline.
KyrgyzstanWhat I'm looking for
I turn inbound traffic into qualified pipeline for B2B SaaS. For 7+ years I've built the demand engine end to end - SEO and inbound acquisition, landing pages and website architecture, HubSpot automation and the analytics that tie it all back to pipeline. My edge is the combination - a strong SEO foundation plus the technical hand to build the automation myself, without waiting on engineering.
- Scaled non-brand organic traffic 15x and organic demo sign-ups 20x year over year by rebuilding SEO, landing pages and HubSpot forms into one inbound funnel.
- Automated 80% of inbound SDR handling through HubSpot workflows and a custom lead-routing system that recovered 40% of previously abandoned leads.
- Led website, CRM and CMS transformations end to end - coordinating design, development and product from planning through launch.
My toolkit: HubSpot CRM & Marketing Hub, GA4, GTM, Google Search Console, SEO, CRO, lifecycle automation, WordPress, HubSpot Content Hub, AI-assisted development and marketing analytics.
I have a habit of quietly owning whatever falls between roles - the space where marketing, product and engineering meet. I'm open to Demand Generation, Digital Marketing, Growth Marketing and Inbound Marketing roles across B2B SaaS, with a soft spot for music tech.
Feel free to reach me out:
- anastasiya.rats@gmail.com 📩
- https://t.me/SoftTriddy 💬
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
Global Ledger
Feb 2025 - Present (1 year 7 months)
Owned company-wide inbound acquisition strategy across SEO, website architecture, CRM automation, CRO, and performance analytics. Engineered HubSpot automation that eliminated 80% of manual SDR work and lifted SQL conversion 40%.
Digital Marketing Manager
SWAG42
Feb 2024 - Oct 2024 (8 months)
Grew Google Search visibility 163% (from 12K to 31.6K monthly impressions) and organic traffic 48% by leading an SEO audit and directing a 5-person team to resolve technical and organic search issues. Boosted inbound MQLs 16х in 6 months by launching a full content section (blog, news, case studies) built around a semantic core, while raising average search position 31%.
Developed SEO strategies that increased Google Search Visibility by 30% and organic traffic. Led integrated marketing campaigns aligned with business goals, conducted market research to identify growth opportunities, and coordinated marketing, development, website redesign, content, and events to support lead generation.
Marketing Manager
Vasterra
Jan 2021 - Dec 2021 (11 months)
Managed SEO strategies that increased referral traffic by 20%. Created 50+ content pieces, including case studies, blog posts, and website copy, supporting brand growth. Strengthened presence across key referral platforms, contributing to increased lead generation.
Marketing Manager
Sibers
Mar 2019 - Apr 2021 (2 years 1 month)
Led PR and content marketing, producing 100+ pieces across blogs, articles, and case studies. Managed marketing events that increased lead generation by 25%. Collaborated with cross-functional teams to align content strategy with business goals and marketing initiatives.
Education
Degrees, certifications, and relevant coursework
Novosibirsk State University
Bachelor of Arts, Journalism and Mass Communication
Bachelor of Arts in Journalism and Mass Communication from Novosibirsk State University.
Tech stack
Software and tools used professionally
Availability
Location
KyrgyzstanAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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