Bina J
@binaj
Results-driven digital marketing specialist with expertise in integrated campaigns.
What I'm looking for
I am a results-driven Digital Marketing Specialist with extensive experience in developing and executing integrated campaigns across various channels, including SEO, SEM, social media, and email marketing. My proficiency in tools like Mailchimp, Klaviyo, and Honeycomb has enabled me to drive engagement and conversions through targeted email campaigns and data-driven optimization.
In my recent role as a Project Coordinator at Renegade Underdogs LLC, I led global event strategies for tech SaaS companies, focusing on maximizing ROI through meticulous planning and execution. I successfully developed digital marketing campaigns that resulted in a 30% increase in lead generation and enhanced website performance through optimization techniques.
Throughout my career, I have consistently achieved or surpassed ROI and KPI goals by leveraging data-driven insights to optimize marketing strategies. I am passionate about staying at the forefront of digital marketing advancements and continuously improving my skills to deliver exceptional results for my clients.
Experience
Work history, roles, and key accomplishments
Project Coordinator
Renegade Underdogs LLC
Sep 2023 - Jan 2025 (1 year 4 months)
Led global event strategies for tech SaaS companies, managing logistics and optimizing event lifecycles to enhance lead generation and customer engagement. Developed integrated digital marketing campaigns, achieving a 30% increase in lead generation through SEO, SEM, and email marketing.
Digital Marketing Executive
Freelancer
Sep 2021 - Sep 2023 (2 years)
Planned and executed successful digital marketing strategies, enhancing online visibility through SEO/SEM and social media. Collaborated with clients to deliver effective campaigns, consistently achieving ROI and KPI goals.
Store Manager
Pinctada LLC
Nov 2008 - Oct 2021 (12 years 11 months)
Achieved and exceeded sales targets while managing daily operations and providing leadership to team members. Implemented effective sales strategies and maintained optimal stock levels to maximize selling opportunities.
Assistant Sales Manager
Pinctada LLC
Nov 2008 - Nov 2008 (0 months)
Built strong customer relationships and boosted sales through effective up-selling strategies. Ensured high levels of customer satisfaction and collaborated with retail representatives to enhance product presentations.
Education
Degrees, certifications, and relevant coursework
Bina hasn't added their education
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