Anarelys Aguirre
@anarelysaguirre
Digital marketing and social media manager at Sigma Smart Services, shaping brand identities and content strategies for more than five brands.
VenezuelaWhat I'm looking for
At Sigma Smart Services, I develop brand identities and communication tones for more than five active brands. I create monthly content strategies and coordinate with designers, writers, and clients to keep publishing on track.
At RBI Private Lending, I managed Meta Ads campaigns for Fix & Flip and Rental Loans, generating qualified leads. Specific campaigns reached a 3.5% average CTR and a $9 CPA.
I also directed content strategy and calendars across five bilingual social channels at RBI Private Lending. Instagram’s community grew by 45% and Facebook’s by 38% in less than a year.
At Sociedad Anticancerosa de Venezuela, I coordinated institutional communications and health awareness campaigns, and managed content for traditional and digital media. In my freelance work, I plan and execute content and paid advertising strategies for brands in education, health, and retail.
Experience
Work history, roles, and key accomplishments
Community & Content Manager
Sigma Smart Services
Jan 2021 - Present (5 years 10 months)
Developed brand identity and communication tone for more than 5 active brands. Coordinated with designers, writers, and clients to maintain a constant flow of publications, and designed monthly content strategies per brand.
Content Manager / Social Media Manager Freelance
Diversas Marcas
Jan 2018 - Present (8 years 10 months)
Planned and executed content for brands in education, health, and retail sectors. Created monthly content grids, copies, design briefs, and implemented paid advertising strategies across Meta Business, LinkedIn Ads, YouTube Ads, and X Business.
Social Media & Ads Manager
RBI Private Lending
Mar 2023 - Jun 2025 (2 years 3 months)
Managed Meta Ads campaigns with a monthly budget of $1000+, generating qualified leads for products like Fix & Flip and Rental Loans. Achieved an average CTR of 3.5% and CPA of $9, and increased Instagram community by 45% and Facebook by 38% in less than a year.
Coordinadora de Comunicaciones
Sociedad Anticancerosa de Venezuela
Sep 2022 - Mar 2025 (2 years 6 months)
Coordinated institutional communication strategies and health awareness campaigns at a national level. Managed content for traditional and digital media, supervised creation of graphic materials, press releases, and newsletters, and increased followers, engagement, impressions, and reach on X and Facebook by 32% to 58%.
Education
Degrees, certifications, and relevant coursework
Universidad Católica Andrés Bello
Licenciatura en Comunicación Social, Social Communication
Degree in Social Communication with focus on marketing and digital communication.
Tech stack
Software and tools used professionally
Availability
Location
VenezuelaAuthorized to work in
Salary expectations
Social media
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