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Yesxander Guitian

@yesxanderguitian

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Creative content strategist with expertise in copywriting and social media.

Venezuela

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What I'm looking for

I seek a dynamic role where I can leverage my content expertise to drive engagement and growth.

I am a passionate content creator and copywriter with a proven track record in developing strategies that attract, grow, and convert audiences. My experience includes increasing lead acquisition for clients in the aesthetics niche by 18% and boosting Instagram followers by 8% in under three months. I employ a three-phase funnel approach that combines valuable content with effective engagement techniques to warm up leads and drive conversions.

In my role as a community manager for Impacto Venezuela, I successfully grew our Instagram following from 362K to 923K and TikTok followers from 0 to 500K within a year. This was achieved through strategic content posting and compelling calls-to-action. Additionally, I have experience in voiceover work, creating engaging audiovisual pieces that resonate with audiences and drive viewership.

With a Bachelor's Degree in Social Communication and training from Copymaníacos Academy, I possess strong skills in persuasive writing and public speaking. I am dedicated to helping brands connect with their ideal clients through tailored content strategies that leverage psychographic insights.

Experience

Work history, roles, and key accomplishments

Content Creator & Copywriter

Freelance

Jan 2021 - Jan 2022 (1 year)

Developed content strategies that increased lead acquisition by 18% and Instagram followers by 8% for clients in the aesthetics and graphic design sectors. Utilized psychographic analysis to enhance brand identity and client connection, leading to improved engagement and inbound leads.

Content Strategy Copywriting Lead Generation Social Media Marketing Psychographic Analysis Brand Identity

Community Manager / Voiceover

Impacto Venezuela

Jan 2020 - Jan 2021 (1 year)

Managed social media growth, increasing Instagram followers from 362K to 923K and TikTok followers from 0 to 500K in under a year. Created engaging audiovisual content that significantly boosted web traffic and YouTube views.

Social Media Management Content Creation Video Production Analytics Digital Marketing Brand Awareness

Web Writer

VPITV

Jan 2020 - Jan 2021 (1 year)

Wrote and published real-time content for live broadcasts of national and international events, ensuring high-quality output under tight deadlines. Demonstrated effective time management and stress handling.