Harsh Bhatt

As a Product Manager with over 3 years of experience at Jio, I have honed my skills in product marketing, design, and market analysis. My journey has been marked by a commitment to understanding consumer behavior and leveraging insights to drive product enhancements. A notable achievement includes the successful implementation of behavioral nudges that led to an 11% increase in user premiumization to higher ARPU recharge plans.

At Jio, I took ownership of the 'Banner Highlights' feature, which reached up to 30 million users daily. Through meticulous A/B testing and campaign optimization, I significantly increased user engagement from 2.3% to 6%. My collaborative efforts with cross-functional teams and external agencies have resulted in impactful campaigns across various platforms, including video and audio ads, further solidifying my ability to drive user engagement and retention.

In addition to my core responsibilities, I have led market analysis initiatives for multiple Jio products, including Jio True5G and JioFiber, and have been recognized as a top performer within my team. My educational background in Computer Engineering, coupled with certifications in Data Analytics and Lean Six Sigma, equips me with a robust analytical framework to approach product challenges strategically.