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@ananditatrikha
Business development and brand marketing leader specializing in digital growth.
IndiaI am a business development and brand marketing professional with 5.5+ years of experience across healthcare, retail, and lifestyle, focused on digital strategy, SEO, and e-commerce communications. I combine storytelling-led campaigns with technical SEO and CRM-driven automation to drive measurable engagement.
At Paras Healthcare I led the end-to-end website and app revamp with SEO-optimized content and UX restructuring, delivering a 70% surge in organic traffic in three months and a 45% increase in online bookings through targeted campaigns. I also designed a two-year marketing roadmap, integrated WhatsApp automation and CRM, and launched services that improved access for 5,000+ patients.
I founded and scaled an online fitness coaching business to ₹60K/month within six months, delivered 300+ virtual sessions internationally, and achieved strong client retention by building evidence-based programs. I bring cross-functional leadership, product-minded digital execution, and a client-centric approach to growth and brand building.
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Work history, roles, and key accomplishments
Independent
Feb 2024 - Present (1 year 9 months)
Built and scaled a virtual fitness coaching business to ₹60K/month within six months, delivering 300+ personalized sessions across UAE, UK, and USA and achieving 85% client retention and 70% of international clients reaching target weight loss.
Paras Healthcare Pvt. Ltd.
Nov 2022 - Jun 2024 (1 year 7 months)
Led website and app revamp with SEO and CRM/WhatsApp automation, increasing patient registrations 40% and enabling 50% faster communication; executed a two-year marketing roadmap that grew regional brand visibility 65% and drove 35% higher service uptake.
Ono Labs Pvt. Ltd.
Apr 2021 - Oct 2022 (1 year 6 months)
Drove ₹12L+ monthly revenue by converting 30% of inbound leads for kids' public speaking programs, coached a team of 5 to raise call quality from 82% to 94%, and reduced lead response time by 40% via CRM optimizations.
Inditex - Zara
Mar 2020 - Apr 2021 (1 year 1 month)
Improved in-store sales 20% through visual merchandising and promotions, increased operational efficiency 15%, and reduced stock discrepancies 20% by refining SOPs and inventory controls across flagship stores.
Decathlon Sports India Pvt. Ltd.
Jul 2015 - May 2018 (2 years 10 months)
Led store launch delivering a fully operational outlet in 45 days and ₹1.2 Cr revenue in Q1; improved inventory accuracy to 98%, reduced dead stock 22%, and grew footfall 30% via institutional partnerships.
Degrees, certifications, and relevant coursework
BTMaster of Business Administration, Retail & Marketing Management
Completed a postgraduate management program specializing in retail and marketing management with graduation in May 2020.
MUBachelor of Arts (Honours), Economics & Psychology
Graduated with a B.A. (Honours) combining Economics and Psychology in September 2015.
Software and tools used professionally
IndiaYou can contact Anandita and 90k+ other talented remote workers on Himalayas.
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