Anandita Trikha
@ananditatrikha
Business development and brand marketing leader specializing in digital growth.
IndiaWhat I'm looking for
I am a business development and brand marketing professional with 5.5+ years of experience across healthcare, retail, and lifestyle, focused on digital strategy, SEO, and e-commerce communications. I combine storytelling-led campaigns with technical SEO and CRM-driven automation to drive measurable engagement.
At Paras Healthcare I led the end-to-end website and app revamp with SEO-optimized content and UX restructuring, delivering a 70% surge in organic traffic in three months and a 45% increase in online bookings through targeted campaigns. I also designed a two-year marketing roadmap, integrated WhatsApp automation and CRM, and launched services that improved access for 5,000+ patients.
I founded and scaled an online fitness coaching business to ₹60K/month within six months, delivered 300+ virtual sessions internationally, and achieved strong client retention by building evidence-based programs. I bring cross-functional leadership, product-minded digital execution, and a client-centric approach to growth and brand building.
Experience
Work history, roles, and key accomplishments
Founder & Online Fitness Trainer
Independent
Feb 2024 - Present (2 years 4 months)
Built and scaled a virtual fitness coaching business to ₹60K/month within six months, delivering 300+ personalized sessions across UAE, UK, and USA and achieving 85% client retention and 70% of international clients reaching target weight loss.
Assistant Manager - Marketing
Paras Healthcare Pvt. Ltd.
Nov 2022 - Jun 2024 (1 year 7 months)
Led website and app revamp with SEO and CRM/WhatsApp automation, increasing patient registrations 40% and enabling 50% faster communication; executed a two-year marketing roadmap that grew regional brand visibility 65% and drove 35% higher service uptake.
Learning Consultant
Ono Labs Pvt. Ltd.
Apr 2021 - Oct 2022 (1 year 6 months)
Drove ₹12L+ monthly revenue by converting 30% of inbound leads for kids' public speaking programs, coached a team of 5 to raise call quality from 82% to 94%, and reduced lead response time by 40% via CRM optimizations.
Operations Supervisor
Inditex - Zara
Mar 2020 - Apr 2021 (1 year 1 month)
Improved in-store sales 20% through visual merchandising and promotions, increased operational efficiency 15%, and reduced stock discrepancies 20% by refining SOPs and inventory controls across flagship stores.
New Business Development Exec
Decathlon Sports India Pvt. Ltd.
Jul 2015 - May 2018 (2 years 10 months)
Led store launch delivering a fully operational outlet in 45 days and ₹1.2 Cr revenue in Q1; improved inventory accuracy to 98%, reduced dead stock 22%, and grew footfall 30% via institutional partnerships.
Education
Degrees, certifications, and relevant coursework
Birla Institute of Management Technology
Master of Business Administration, Retail & Marketing Management
Completed a postgraduate management program specializing in retail and marketing management with graduation in May 2020.
Mohanlal Sukhadia University
Bachelor of Arts (Honours), Economics & Psychology
Graduated with a B.A. (Honours) combining Economics and Psychology in September 2015.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
Interested in hiring Anandita ?
You can contact Anandita and 90k+ other talented remote workers on Himalayas.
Message AnanditaFind your dream job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
