Salma Souktani

I am a dynamic executive with a proven track record in driving sustainable business growth and operational excellence across international markets. My expertise lies in strategic planning, financial management, and talent development, with a strong focus on fostering agile and multicultural leadership. I am known for setting up successful operations and leading large cross-functional teams to achieve ambitious targets.

Throughout my career, I have introduced comprehensive Business Performance Management Systems and designed Project Management Offices to enhance risk management methodologies. My leadership in digital transformation strategies has not only improved operational efficiency but also fostered transparency and business agility. I have successfully built and led branches from the ground up, managing significant turnovers and exceeding P&L forecasts while maintaining compliance with regulatory parameters.

With a strong background in stakeholder engagement and business development, I have secured multimillion-dollar projects and implemented quality standards that have significantly reduced costs. I am passionate about leveraging my skills to drive innovation and operational excellence in any organization.