Open to opportunities

Amy Lilly

@amylilly

Social Media Manager creating, filming, and editing engaging TikTok, Instagram Reels, and podcast content to grow audiences.

United Kingdom

Message

What I'm looking for

I’m looking for a role where I can own social strategy and content production end-to-end—creating standout short-form videos and community-led campaigns. I want a collaborative team that values data, storytelling, and continuous improvement.

I’m a Social Media Manager who produces, films, and edits content across TikTok, Instagram Reels, and podcasts—building strategies that give each channel its own unique voice. At Raffolux, I quadrupled TikTok followers and grew Instagram engagement by 166% by developing more engaging content, launching weekly live giveaways, and posting interesting daily updates. I also owned end-to-end video creation, from ideas and actor management to filming days, editing, and scheduling, and I presented weekly analytics and schedules to the CEO.

Before that, I strengthened my content, research, and production skills as a Knowledge Content Producer at the Institution of Civil Engineers, where I created CPD podcasts, audio explainers, and Tech Talk videos, managed member communications, and helped produce live lecture and panel events. Earlier roles included Digital Content Producer work at Centaur Media and Severn Trent—driving social strategy, paid social campaigns, website updates, email campaigns using Mailjet/Mailchimp/AEM, and improving UX design and SEO optimization through reporting and analytics. I’m motivated by current trends, strong collaboration across stakeholders (B2B and B2C), and using data to turn content ideas into real growth.

Experience

Work history, roles, and key accomplishments

Current

Dog Sitter and Walker

Current

Rover

Jun 2025 - Present (11 months)

Provided dog sitting and walking services via Rover, achieving Star Sitter status with 50+ five-star reviews.

Dog Walking Pet Sitting Customer Service Scheduling Review Management Care Coordination Rover Platform

Social Media Manager

Raffolux

Oct 2023 - Jun 2025 (1 year 8 months)

Quadrupled Raffolux’s TikTok followers and increased Instagram engagement by 166% through channel-specific strategy, more engaging content, and weekly live giveaways. Owned end-to-end social production, including content creation/editing, actor coordination, weekly analytics reports, and CEO-facing schedules and strategy.

Social Media Strategy Instagram Reels Video Editing Analytics Reporting

Knowledge Content Producer

Institution of Civil Engineers

May 2022 - Oct 2023 (1 year 5 months)

Created CPD Knowledge Hub content including podcasts, audio explainers, Tech Talk videos, written Knowledge Packs, and post-event blogs on topics such as water quality and infrastructure. Interviewed industry experts for research, helped produce live lectures and panel discussions, and managed members’ inbox and newsletter communications.

Podcast Production Content Research Interviewing Live Event Production Knowledge Content

Digital Content Producer

Centaur Media

Dec 2021 - May 2022 (5 months)

Owned Marketing Week’s social media strategy and digital content, creating and scheduling multi-channel posts, producing daily AM/PM newsletters, and keeping the website updated. Increased follower count by 10% following a social campaign and tracked/analysed website traffic in a fast-paced newsroom environment.

Social Media Strategy Audience Growth Copywriting

Digital Content Producer

Severn Trent

Sep 2019 - Dec 2021 (2 years 3 months)

Produced daily social content and supported paid social campaigns and audience creation, managing the weekly editorial calendar in Sprinklr. Updated web pages and produced/distributed email campaigns using AEM and Mailjet, then worked with reporting/analytics tools to improve UX design, SEO, and content engagement, including launching and refining the TikTok channel.

Social Media Content Creation Sprinklr AEM Mailjet Paid Social Editorial Calendar SEO Optimization