Amy Currie

I am an implementation and enablement specialist focused on driving adoption of enterprise platforms and delivering measurable outcomes for e-commerce teams.

As a founding member of a Digital Strategy & Implementation team at a $1.5B retailer, I led end-to-end implementations of Bazaarvoice and Stylitics, owned rollout planning, enablement, and post-launch optimization, and standardized training and SOPs to accelerate adoption across 50+ stakeholders.

I improved review-driven performance by scaling sampling programs (100–300 units weekly) contributing to a 7.2% CVR on sampled products vs. 5.1% on products without reviews, and partnered with Search and Analytics to drive search-driven revenue +286% and conversion +196 bps for a major toy brand.

I create clarity in complex environments by establishing feedback loops between users and product teams, embedding new platforms into daily workflows, and using KPI tracking dashboards and analytics to guide continuous optimization.