At Dentsu, I scaled TDL app acquisition by 11% while reducing CPI from Rs.54 to Rs.41 through bidding, event, and campaign optimization. I also maintained 19–20x Shopping ROAS with a structured campaign framework.
I reduced Syfe HK app install CPA by 62% through event optimization and deeper-funnel bidding, and lowered web campaign cost per sign-up from approximately HK$45 to HK$20–25 through campaign and conversion optimization.
I manage Google Ads and Meta Ads across client accounts, including budgets from Rs.20L to Rs.4Cr+ per month. I build weekly and monthly performance dashboards in Excel, Google Sheets, and Looker Studio for client reviews.
