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Amritha KumarAK
Open to opportunities

Amritha Kumar

@amrithakumar

Client Relations Expert driving retention, growth, and client success strategies.

India
Message

What I'm looking for

I’m looking to join a team where I can own client success end-to-end—driving retention, reducing churn, and using structured QBR/MBR rhythms to grow accounts. I want to work cross-functionally, mentor teams, and deliver measurable ROI through customer-first strategies.

I’m a Client Relations Expert with close to 8 years of experience in client servicing, business development, and operations. I focus on fostering long-term client relationships, driving customer success strategies, and ensuring seamless communication between internal teams and clients.

At The Pixelate, I increased client retention by over 90% through relationship-building efforts, proactive churn handling, and structured engagement. I managed high-value accounts worth over ₹30L, improved Lifetime Value (LTV) through effective escalations, and built trust by shifting from task-based management to relationship-focused processes.

I introduced client success processes and implemented QBRs (Quarterly Business Reviews) and MBRs (Monthly Business Reviews) to create feedback loops for better communication, issue resolution, and growth planning. I also onboarded over 50 clients with detailed service walkthroughs and executed cross-sell and upsell strategies during renewals to deepen partnerships and increase revenue.

Currently as Head of Marketing at AS Hospitality, I lead campaigns for three F&B brands with a customer-first mindset—analyzing behavior and feedback to optimize positioning and improve the on-ground customer journey. Previously at Amazon as a Catalog Associate, I streamlined SOPs and supported smooth workflows by coordinating with vendor teams.

Experience

Work history, roles, and key accomplishments

AH
Current

Head of Marketing

AS Hospitality

May 2024 - Present (1 year 11 months)

Led marketing for three F&B brands, developing and executing targeted campaigns to improve brand visibility and customer engagement. Managed marketing budgets and coordinated with vendors and stakeholders to optimize channel selection and align spend with business goals.

TP

Head of Client Retention

The Pixelate

Nov 2016 - Jan 2021 (4 years 2 months)

Increased client retention by over 90% by managing churn, educating clients on services, and handling escalations to protect long-term partnerships. Led high-value accounts (>₹30L), implemented QBRs/MBRs for structured feedback loops, onboarded 50+ clients, and grew revenue via cross-sell/upsell strategies.

AI

Catalog Associate

Amazon Inc.

Jun 2014 - Oct 2016 (2 years 4 months)

Launched new consumer product categories (Apparel, Jewellery, Furniture, Accessories) to ensure market entry aligned with customer needs. Streamlined SOPs and coordinated with vendor managers and retail heads to improve operational efficiency and maintain SLA performance.

Education

Degrees, certifications, and relevant coursework

Stella Maris College logoSC

Stella Maris College

Bachelor of Commerce, Commerce

2011 - 2014

Earned a Bachelor of Commerce (B.Com) at Stella Maris College, Chennai, from June 2011 to June 2014.

SS

Sacred Heart, Church Park School

1999 - 2011

Attended Sacred Heart, Church Park School from June 1999 to April 2011.

Tech stack

Software and tools used professionally

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