Amr Fahmy

I lead marketing for Subway Egypt (NAB Group), owning brand, social media, PR, e-commerce and promotions, with final sign-off on pricing and a multi-million EGP budget.

Recent results:

-Grew organic reach to 100M+ views across Facebook, Instagram, TikTok and YouTube, plus 250K+ new followers, in four months.

-Increased aggregator sales 400%+ by redesigning the menu around a Make Your Own model.

-Ran a three-month 360 campaign with weekly SMS to 400,000 customers. Sunday dine-in sales doubled and website sales quadrupled.

-Cut external marketing costs 68% by replacing two agencies with an in-house team of seven that I hired and manage.

-Secured 37 of 40 micro-influencers for a product launch at a total cost of about $300.

I also co-founded Toot, a scooter-sharing app that reached 1,000+ active users and 10,000+ rides.

I’m a native Arabic speaker with fluent English and a close understanding of Arabic-speaking consumers. I’m looking for remote brand, content, social media or influencer marketing roles with companies that hire in Egypt and serve the Middle East, Africa or Europe. Based in Cairo, MBA at AUC starting February 2027.

Skills: brand strategy, social media, content strategy, influencer marketing, PR, SMS and CRM marketing, e-commerce, go-to-market, campaign analytics, team leadership.