Open to opportunities

Mary Do

@marydo

Message

I optimize multi-GEO performance campaigns through data, dashboards, and AI workflows.

Vietnam

Message

What I'm looking for

I'm looking to optimize multi-market campaign operations through data-driven reporting, ROI analysis, AI-assisted automation, and cross-functional coordination across marketing, sales, business development, and finance.

At Neyu Corporation, I manage daily campaign KPIs across five Southeast Asian markets, tracking leads, orders, cost, and ROI. I build Power BI dashboards to surface ROI drops and traffic anomalies in real time, while coordinating clean data flow across BD, customer care, and Finance.

I've contributed to launching operations in four new GEOs—Philippines, India, Peru, and Colombia—and use Claude and ChatGPT to automate reporting and briefing workflows.

Previously at Nisai Vietnam, I drove 200% enrolment growth by launching digital marketing operations across eight markets. My experience spans Facebook Ads, Google Ads, SEO, email, influencer marketing, events, affiliate management, and partner network development across Southeast Asia and South Asia.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Operations Specialist

Current

Neyu Corporation

Jan 2023 - Present (3 years 7 months)

- Manage daily campaign KPIs across 5 SEA markets (VN · MY · ID · TH · PH) — leads, orders, cost, ROI
- Contributed to onboarding 4 new GEOs (Philippines, India, Peru, Colombia) from ops setup to live launch
- Build Power BI dashboards; flag ROI drops and traffic anomalies in real-time
- Automate reporting & brief workflows using Claude & ChatGPT — reduced manual effort
- Bridge BD · CC · Finance

Performance Marketing Campaign Analytics Power BI Microsoft SQL Server ROI Optimization KPI Tracking Lead Generation Affiliate Marketing AI Workflow Automation Prompt Engineering

Affiliate Manager

AFFSCALE

Jan 2023 - May 2023 (4 months)

- Sourced top-performing affiliates; negotiated CPA · CPL · CPC payout structures
- Managed affiliate network relationships across SEA · fraud monitoring

Affiliate Management Affiliate

Senior Marketing Executive

Nisai Vietnam

May 2021 - Jan 2023 (1 year 8 months)

- Drove 200% enrolment growth after launching digital marketing operations across 8 markets
- Ran full marketing mix: Facebook Ads · SEO · email · influencer · online & offline events
- Built partner networks across schools, agents, and hubs in Southeast Asia and South Asia include: Vietnam, UK (HQ), Malaysia, Singapore, Philippines, Indonesia, Thailand, Bangladesh, Japan.

Marketing Advertising Enterprise Marketing Marketing Communications Marketing Strategy Google Ads Facebook Ads

Education

Degrees, certifications, and relevant coursework

Université Côte d'Azur

Master de Droit, Économie Gestion mention Management et Commerce International

2022 - 2023

Vietnam National University, Hanoi

Bachelor's degree, Social Psychology

2014 - 2019

Founder of the House of Psychology club.
https://www.facebook.com/nhatamly.ussh/
Social media manager of House of Psychology club
Psychology events manager.