Open to opportunities

Olajumoke Akinpelu

@olajumokeakinpelu

Message

Data Specialist with expertise in KPI dashboard development.

Canada

Message

What I'm looking for

I seek a collaborative environment where I can leverage data analytics to drive business growth and innovation.

I am a Data Specialist with over three years of experience in KPI dashboard development, CRM process optimization, and cross-functional team collaboration. My ability to translate complex business needs into actionable insights using SQL and Power BI has significantly improved business metrics such as redemption rates and customer engagement.

At Sobeys Inc, I developed and maintained marketing dashboards that led to a 4% increase in redemption rates and optimized marketing ROI by 14% through rigorous A/B testing. My experience in mentoring teams and streamlining processes has allowed me to deliver high-quality data solutions that drive business growth.

Previously, as a Data Analyst at Toronto Data Lab, I implemented customer segmentation models that improved email open rates by 15% and collaborated with senior data scientists to enhance lead-scoring accuracy. I am passionate about leveraging data to inform strategic decisions and foster business success.

Experience

Work history, roles, and key accomplishments

Current

Customer Insight Data Specialist

Current

Sobeys Inc

Jun 2022 - Present (3 years)

As a Customer Insight Data Specialist, I collaborated with cross-functional teams to develop marketing dashboards, optimize promotional strategies through A/B testing, and ensure data accuracy across reports. My efforts led to a significant increase in redemption rates and marketing ROI, while streamlining reporting processes to save time.

Tableau A B Testing SQL Data Analysis Marketing Analytics Power BI Statistical Analysis Project Management

Data Analyst

Toronto Data Lab

Oct 2021 - May 2022 (7 months)

In my role as a Data Analyst, I translated complex data into actionable insights, implemented customer segmentation models, and developed predictive models to enhance lead scoring. I also automated reporting processes, significantly reducing reporting time and improving data accuracy.

Python Data Visualization Customer Segmentation Power BI Data Extraction Statistical Analysis Business Intelligence

Head of Math Department / Math Instructor

Triple Crown College

Sep 2013 - Jan 2021 (7 years 4 months)

As the Head of the Math Department, I led a team of instructors, improved student retention rates through data analysis, and tailored academic strategies based on performance metrics. My leadership fostered a collaborative environment that enhanced educational outcomes.