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Olajumoke Akinpelu

@olajumokeakinpelu

Data Specialist with expertise in KPI dashboard development.

Canada

What I'm looking for

I seek a collaborative environment where I can leverage data analytics to drive business growth and innovation.

I am a Data Specialist with over three years of experience in KPI dashboard development, CRM process optimization, and cross-functional team collaboration. My ability to translate complex business needs into actionable insights using SQL and Power BI has significantly improved business metrics such as redemption rates and customer engagement.

At Sobeys Inc, I developed and maintained marketing dashboards that led to a 4% increase in redemption rates and optimized marketing ROI by 14% through rigorous A/B testing. My experience in mentoring teams and streamlining processes has allowed me to deliver high-quality data solutions that drive business growth.

Previously, as a Data Analyst at Toronto Data Lab, I implemented customer segmentation models that improved email open rates by 15% and collaborated with senior data scientists to enhance lead-scoring accuracy. I am passionate about leveraging data to inform strategic decisions and foster business success.

Experience

Work history, roles, and key accomplishments

SI
Current

Customer Insight Data Specialist

Sobeys Inc

Jun 2022 - Present (3 years)

As a Customer Insight Data Specialist, I collaborated with cross-functional teams to develop marketing dashboards, optimize promotional strategies through A/B testing, and ensure data accuracy across reports. My efforts led to a significant increase in redemption rates and marketing ROI, while streamlining reporting processes to save time.

Education

Degrees, certifications, and relevant coursework

BU

Business Science for University

Data Science for Business, Data Science

2023 - 2024

UI

University of Ibadan

Masters, Economics

2009 - 2011

MT

Metro College of Technology

Advanced Diploma, Data Science

2021 -

UI

University of Ibadan

Bachelor, Mathematics

2004 - 2009

Tech stack

Software and tools used professionally

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Olajumoke Akinpelu - Customer Insight Data Specialist - Sobeys Inc | Himalayas