Open to opportunities

Aman Kaur

@amankaur

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Dynamic marketing analyst with expertise in data-driven strategies.

India

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What I'm looking for

I am looking for a role that fosters creativity and offers opportunities for growth in a collaborative environment.

I am a dynamic marketing analyst with over four years of experience in leveraging data and analytics to inform marketing strategies and enhance campaign performance. My expertise lies in conducting market research, analyzing consumer behavior, and measuring the effectiveness of digital marketing initiatives. I have a proven track record of driving organic traffic through SEO strategies, enhancing engagement metrics, and delivering actionable insights to improve user experience and ROI.

In my current role as a Senior Marketing Analyst at VMock India Pvt Ltd, I successfully drove platform engagement by 20% through targeted email marketing campaigns and achieved a 15% increase in conversion rates through A/B testing. My previous experiences as a UX Copy Strategist and Senior Content Strategist have equipped me with the skills to craft compelling content that resonates with audiences, resulting in significant increases in organic traffic and engagement. I thrive in collaborative environments and am passionate about utilizing analytics to inform strategic decisions.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Analyst

Current

VMock India Pvt Ltd

Apr 2024 - Present (1 year 4 months)

Drove platform engagement by 20% through email marketing, including invitation emails, reminders, drip campaigns, and newsletters. Led product's positioning and messaging, launching via brand collaterals, website designs, brochures, and case studies, that reached an audience of 100,000+ potential users through targeted campaign.

Email Marketing A B Testing Product Positioning Social Media Marketing

UX Copy Strategist

Flipkart Internet Private Limited

Nov 2023 - Apr 2024 (5 months)

Extended pro-active support in design visualization by utilizing Figma for marketing creatives, push notifications within app and cross-platform communication such as WhatsApp. Constructed user-centric copy for digital platforms, enhancing user experience and driving engagement across Flipkart’s website and mobile app.

Figma UX Copywriting User Experience Content Strategy

Senior Content Strategist

The Tech Tales Interactive

Mar 2022 - Nov 2023 (1 year 8 months)

Drafted and edited blog posts and articles to generate 214% increase in organic traffic and 10X ROI in a span of 10 months, analyzed website analytics along with keyword research to identify trends and opportunities for optimizing content strategies. Implemented new content strategy processes to reduce content creation time by 30%, allowing for quicker project turnaround, along with creating conte

Content Strategy SEO Google Analytics Keyword Research Vendor Management

Web Content Writer

PPM Value Infotech

Jan 2021 - Feb 2022 (1 year 1 month)

Developed high-quality content for webpages, landing pages, blog posts, and product descriptions. Collaborated with design and development teams to ensure content works within designs and technical specifications.

Content Creation Content Landing Pages Blog Product Descriptions Content Analytics

Content Developer

Cereble

Oct 2020 - Jan 2021 (3 months)

Collaborated with 10+ designers, product marketers, and cross-functional team members to develop cohesive content for newsletters, brochures, case studies, and white papers. Identified and incorporated trends into engaging copies to resonate with target audiences and drive conversion by 10%.

Content Development Content Strategy Copywriting Trend Analysis Product Marketing

Content Writer/Editor

MM Digital Consultants

May 2020 - Sep 2020 (4 months)

Devised and implemented a social media marketing strategy for a large ecommerce website, resulting in a 40% increase in website traffic. Achieved an average engagement rate of 4% on Instagram posts through consistent branding and interactive content.

Social Media Marketing Ecommerce Website Traffic Instagram Engagement Branding Performance Metrics

Education

Degrees, certifications, and relevant coursework

S.G.T.B Khalsa College (University Of Delhi)

Bachelor Of Commerce (B.Com), Commerce

2018 - 2021

Grade: 6.67/10

Completed a Bachelor of Commerce degree, focusing on core business principles and practices. Achieved a CGPA of 6.67/10, demonstrating a solid understanding of the curriculum.