Open to opportunities

Amal Mujtaba

@amalmujtaba

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Business development and digital marketing professional growing partnerships, leads, and customer acquisition.

Canada

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What I'm looking for

I’m looking for a role where I can own growth—building partnerships and acquisition pipelines, running A/B tests, and translating insights into revenue-impacting campaigns with fast, collaborative feedback.

I’m a business development and growth-minded professional with a Bachelor of Arts in Digital Enterprise Management from the University of Toronto (final-term GPA: 3.70). I combine structured strategy with hands-on execution—driving seller acquisition, partnership expansion, and measurable performance through experimentation and reporting.

At Whoppah, I own full-cycle seller acquisition by building tailored pitch decks, A/B testing promotional packages, and maintaining a qualified reseller pipeline—while also resolving 1,000+ monthly inquiries. Previously, as a Marketing & Partnerships Associate, I secured an official Dubai Tourism & Economy (DTCM) partnership, earned features across major outlets, and increased inbound leads and bookings by revamping WordPress/SEO/email flows.

Experience

Work history, roles, and key accomplishments

Current

Business Development Specialist

Current

Whoppah

Nov 2025 - Present (8 months)

Drove supply-side acquisition with 100+ daily outreach touches and closed 4+ sellers weekly, resulting in 150+ listings per week. Owned full-cycle seller acquisition (targeting, pitch decks, A/B tested offers, and onboarding) and helped launch the luxury handbag category to 2,000+ live listings in under a week.

Lead Generation Seller Acquisition Pitch Decks A B Testing Pipeline Qualification

Sales Internship

SharpStakes

Dec 2024 - Feb 2025 (2 months)

Launched a targeted user acquisition strategy for a sportsbook analytics startup, generating 5+ new users in 14 days. Provided product feedback that led to UX improvements improving engagement and retention.

User Acquisition Growth Strategy Product Feedback

Film Internship & Producer Assist

Kailoola Productions

Oct 2024 - Jan 2025 (3 months)

Coordinated post-production timelines and asset libraries for 5 feature documentaries. Produced a sold-out masterclass with Grammy-nominated composer Michael Brook (200+ participants) and led grant lead generation, securing $25K in new grants.

Post production Asset Management Event Production Grant Research Lead Generation Excel

Social Media & Admin Intern

Saiyna Bashir Studios

Jun 2024 - Sep 2024 (3 months)

Spearheaded the global launch of the Ustad documentary and Chain of Light album, driving 500K+ organic reel views through social media strategy. Managed logistics for 7 screenings across Pakistan, the UK, and France and streamlined multi-city operations using Excel to deliver events within a £50,000 British Council grant.

Social Media Strategy Campaign Management Event Logistics Excel reporting Grant Funded Delivery

Education

Degrees, certifications, and relevant coursework

Università Bocconi

Bachelor-level coursework, Management

2023 -

Activities and societies: Study abroad: Sept. 2023 – Dec. 2023.

Study abroad at Università Bocconi, completing bachelor-level management coursework.

University of Toronto

Bachelor of Arts, Digital Enterprise Management

Grade: Final-term GPA: 3.70

Activities and societies: Relevant coursework: Introduction to Finance; Media Economics I-II; Speculative Design I-III; Digital Marketing I-II; Innovation & the Digital Firm; Project Management; E-Business Strategies; Technological Entrepreneurship.

Bachelor of Arts in Digital Enterprise Management at the University of Toronto. Completed coursework spanning finance, media economics, digital marketing, innovation, e-business strategies, and project management.