amadoit User

Spearheaded end-to-end editorial and creative execution for collectible soccer trading cards, encompassing Bundesliga, UEFA Club Competitions, Premier League, MLS, and J-League. Directed oversight of imagery, copy, design coordination, and legal approvals to guarantee premium, on-time product releases.

Served as an on-site ambassador for NWSL matches and events. Delivered in-depth match analysis, spotlighted key players and supporters, produced engaging behind-the-scenes content, and edited short-form video for social media platforms.

Analyzed newsroom performance, audience behavior, and engagement metrics. Partnered with senior leadership to refine daily editorial strategy, spearheading initiatives that increased section readership by 20%.

Provided support for live matchday coverage across Facebook, Instagram, and X/Twitter. Edited in-game highlights and published real-time content that aligned with league initiatives.

Owned and executed social media strategy for brands including Golfweek, For The Win, MMAJunkie, and Hoops Hype. Managed over 75 social media accounts, boosting engagement by 35% through analytics-driven optimization and detailed reporting.

Directed the U.S. digital content strategy for Chelsea FC. Managed a team of contributors, edited real-time match coverage, produced multimedia content, and coordinated daily with London-based digital teams.

Cultivated and managed North American creator networks. Sourced authentic supporter stories, established partnerships with artists and clubs, and strengthened COPA90's regional brand voice.

Authored long-form features for ussoccer.com focusing on the Lamar Hunt U.S. Open Cup. Conducted interviews with players, coaches, and club officials to highlight community-driven narratives.

Managed @TheAthleticSoccer on X (formerly Twitter) during the 2018 World Cup, developing and maintaining brand tone, which resulted in the growth of the account by nearly 15,000 followers in under one month. Recorded and edited live footage to produce highlight clips.

Conducted research, edited content, and contributed articles for both print and digital platforms. Provided support for social media campaigns, community outreach efforts, and podcast appearances.

Managed global soccer social media channels and authored editorial content covering international competitions and fan culture.

Completed iOS and Full-Stack Development certificate in January 2022.

Bachelor of Arts in International Relations from Connecticut College.

Master of Science in Digital Communication and Media from Northeastern University.

Completed Google Analytics certificate in June 2022.