Open to opportunities

Alyssa Marie Arceño

@alyssaarceno

Message

Content Marketing · B2B and B2C Marketing · Media Analytics LinkedIn: linkedin.com/in/alyarceño

Philippines

Message

What I'm looking for

I’m currently searching for a place of career growth and leadership opportunities, especially in content, social media, performance, and demand generation marketing.

I'm a data-driven marketing professional with over three years of experience developing and executing engaging content strategies that increase website traffic, generate leads, and improve brand awareness. I'm proficient in SEO, social media marketing, and content analytics. I'm looking to spearhead digital transformation for brands that resonate with the audience.

Experience

Work history, roles, and key accomplishments

Current

Multimedia Marketing Associate

Current

UTAK POS

May 2024 - Present (1 year 1 month)

Designed and created over 35 marketing materials for campaigns, surpassing monthly targets of 10,000 leads. Launched a landing page generating 1,500+ inquiries and established a Google Ads initiative leading to 75,000+ website visits. Co-supervised training for marketing initiatives and developed a Social Media and Brand Guide.

Data Analytics Visualization Social Media Branding Graphic Design SEO SEM Google Ads Project Management team training Copy Editing

Copywriter

Cedar Brands

Jul 2024 - Nov 2024 (4 months)

Created over 32 email newsletters, 10 ad copies, and eight website copies, significantly increasing e-commerce orders for three global brands. Provided insights and feedback to junior writers to enhance lead generation.

Copywriting SEO Email Marketing E commerce Strategy Content Development Team Collaboration Lead Generation Copy Editing

B2C Marketing Associate

Kalibrr

Feb 2023 - Jun 2024 (1 year 4 months)

Secured 32 partnerships leading to a 30% growth in website users. Led Virtual University Roadshows generating over 8,000 user accounts and established a Social Media Playbook to enhance brand awareness.

Data Analytics Social Media Branding Partnership Development User Growth Strategies Event Management Marketing Strategy Brand Awareness Copy Editing

Media Analyst

Rythmos DB

Oct 2022 - Apr 2024 (1 year 6 months)

Delivered 29 reports on climate change and competitor analyses for high-profile clients, earning trust for contract renewals. Recognized as Employee of the Month for leading impactful reports.

Project Management Data Analytics News Writing Report Development Client Relations Research Climate Change Analysis Competitor Analysis

Content Writer

TheSoul Publishing

Aug 2021 - Feb 2023 (1 year 6 months)

Published 62 articles for Bright Side, contributing to website traffic growth. Awarded Top Writer for high-engagement articles that boosted monthly traffic.