Alyssa Marie Arceño

Designed and created over 35 marketing materials for campaigns, surpassing monthly targets of 10,000 leads. Launched a landing page generating 1,500+ inquiries and established a Google Ads initiative leading to 75,000+ website visits. Co-supervised training for marketing initiatives and developed a Social Media and Brand Guide.

Created over 32 email newsletters, 10 ad copies, and eight website copies, significantly increasing e-commerce orders for three global brands. Provided insights and feedback to junior writers to enhance lead generation.

Secured 32 partnerships leading to a 30% growth in website users. Led Virtual University Roadshows generating over 8,000 user accounts and established a Social Media Playbook to enhance brand awareness.

Delivered 29 reports on climate change and competitor analyses for high-profile clients, earning trust for contract renewals. Recognized as Employee of the Month for leading impactful reports.

Published 62 articles for Bright Side, contributing to website traffic growth. Awarded Top Writer for high-engagement articles that boosted monthly traffic.

Grade: 2.16

Activities and societies: Activities and societies: Tolentine Star, Editor-in-Chief

PESO Academic Scholar, CHED Academic Scholar