Looking for a job

Alptekin Dinçerler

@alptekindinerler

Message

I build B2B e-commerce channels that deliver measurable revenue growth.

Turkey

Message

What I'm looking for

I'm looking to build and grow B2B e-commerce products where customer discovery, data, agile delivery, and commercial outcomes shape the digital channel.

I build B2B e-commerce products that turn digital channels into real revenue. At Migros, I own product, digital channel, and growth for the B2B e-commerce business.

I rebuilt the channel from the ground up, relaunching the mobile app, launching the web storefront and large-account portal, and adding automation. This drove 33X revenue growth to 1.5 Bn TL in annual sales volume and scaled the business to about 7,000 customers across Türkiye.

I work from customer discovery and data validation through tight agile delivery loops with engineering and design, guided by clear OKRs. I also established digital marketing, launched paid campaigns, and improved discoverability through Google Merchant and price-comparison integrations.

Before moving fully into product, I spent more than 20 years leading go-to-market and category strategy at P&G and Amazon. I pair commercial depth with hands-on technical literacy in Python, SQL, Google Analytics, relational databases, and web services.

Experience

Work history, roles, and key accomplishments

Current

B2B Online Channel Manager

Current

Migros Ticaret

Nov 2022 - Present (3 years 10 months)

Owned product, digital channel and growth for Migros' B2B e-commerce business.

•   Drove 33X revenue growth to 1.5 Bn TL in annual sales volume; scaled to ~7,000 customers across Türkiye; online sales share reached over 10% — above industry benchmark and ahead of competitors.

•   Relaunched the B2B mobile app — fixed major UI/UX issues, lifting app-store rating from ~2★ to 4.5★.

•   Launc

Commercial Leader (P&G Professional)

Procter & Gamble

May 2013 - Apr 2022 (8 years 11 months)

•   Owned go-to-market strategy and new-product launches for the Away-From-Home channel; grew the category ahead of P&G Turkey's total growth rate.

•   Executed whitespace expansions into underserved segments, opening distributor / sub-distributor channels for incremental revenue and profit.

•   Built a digital ordering platform for distributors; ran e-commerce content and promotion programs