Allen Dangol

Plan and manage auditions, training, grooming rounds, and grand finale events while coordinating logistics with venues, sponsors, media, mentors, and contestants to ensure timely delivery and successful execution.

Manage daily operations including order fulfillment, inventory, vendor coordination, and basic financial reporting while creating and scheduling social media content to drive sales and customer engagement.

Developed and executed digital marketing strategies targeting international students, improving SEO and lead generation through social, Google Ads, content creation, and coordinated events that strengthened institutional partnerships.

Improved Customer Care Score from 70% to 95% YTD, led aftersales initiatives boosting accessory sales by 40%, and consistently exceeded sales targets through tailored product support and operational improvements.

Executed annual marketing plan achieving 2,500 walk-ins and 5,000 online enquiries, led branding and events that increased engagement by 30% and participation by 40%, and developed 20+ B2B partnerships.

Organized 10 marketing events with 4,500 attendees, drove 30% follower growth via social campaigns, improved data accuracy by 20%, and implemented strategies that increased sales by 25%.

Supported rebranding and promotional campaigns, assisted with student outreach at fairs and tours, and contributed research and presentations for marketing materials.

Completed an MSc in Digital Marketing with coursework in analytics, e-commerce, branding, and a dissertation on social media marketing's impact on consumer buying patterns.

Completed a Bachelor of Information Management combining IT, management, and social sciences; final project included development of a company website and recipient of the Director's Merit Award.