Open to opportunities

Aljohn Jobran Gandawali

@aljohnjobrangandawal

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Systems-driven Creative Strategist turning consumer research into scalable, high-relevance ad creative.

Philippines

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What I'm looking for

I’m looking for a role where I can build systemized creative strategy, iterate quickly from consumer insights, and lead production-ready ad development—backed by competitor auditing, compliance-minded execution, and clear cross-functional SOPs.

I’m a systems-driven Creative Strategist translating consumer research into ad creative, with experience independently producing 70+ ad concepts across 12+ DTC brands in pet, wellness, and lifestyle. I use a proprietary Iteration Matrix that cross-references consumer pain points with platform-native execution styles to engineer scalable, non-repetitive ad variations.

I also conduct live competitor ad-account audits to find message-match breaks and compliance risks, then translate diagnostics into production-ready fixes. From concept-to-production planning, I brief copywriters, designers, and video editors through structured SOPs to turn strategy into ready-to-ship assets.

Experience

Work history, roles, and key accomplishments

Current

Creative Strategist

Current

Anchor Creatives

Apr 2019 - Present (7 years 4 months)

Developed a full-cycle creative iteration protocol using ICP and voice-of-customer research to generate high-volume, non-repetitive DTC ad variations. Also led cross-functional production direction and conducted competitor ad-account audits to identify message-match breaks, compliance risks, and creative fatigue patterns.

Direct Response Copywriting Hook and Angle Diversification Creative Iteration Matrix

Operations Manager

VXI Global Solutions LLC

Jul 2016 - Jul 2022 (6 years)

Managed teams to ensure alignment of performance metrics and continuous improvement. Supervised operations staff, supported compliance with company policies, and improved accountability and performance outcomes.

Team Management Performance Metrics Continuous Improvement Operations Compliance Employee Coaching

Team Manager

IBEX Global

Jul 2015 - Jul 2016 (1 year)

Led employee relations through communication, coaching, training, and development. Ensured service quality, supported meeting client and corporate goals, and enhanced call center operations through system audits, problem resolution, and performance reporting.

Employee Relations Coaching Training and Development Service Quality Management Call Center Operations performance reporting

Team Leader

Convergys

Aug 2013 - Jul 2015 (1 year 11 months)

Oversaw team performance and adherence to compliance, staffing, and retention metrics. Set performance expectations, monitored progress, provided constructive feedback, and delegated tasks based on team members’ strengths.

Team Leadership Compliance Staffing Management Retention Performance Monitoring Task Delegation

Team Leader

Spi Global CRM

Feb 2011 - Jul 2013 (2 years 5 months)

Set performance expectations for the team, monitored progress toward goals, and provided constructive feedback as needed. Delegated responsibilities based on individuals’ strengths and areas of expertise.

Team Leadership Performance Management Task Delegation

Technical Support Representative

Hewlett Packard Enterprise

May 2008 - Jan 2011 (2 years 8 months)

Provided expert technical support while ensuring adherence to service standards and high customer satisfaction. Resolved complex software and hardware issues through troubleshooting to improve the user experience.

Technical Support Customer Satisfaction Troubleshooting software issues Service standards