At Right Hook, I coached five creative team leads and upskilled the creative team in generative AI for concept development and B-roll creation. I also optimized the production workflow, reducing revision rates from 30% to under 15%.
I introduced a capacity tracker that increased production utilization to 70% and rolled out an operating system to streamline cross-functional workflows. I also built a swipe file used by the sales team for prospecting and the marketing team for promotional content.
Earlier at Right Hook, I led and developed 12 creative professionals and spearheaded a Black Friday campaign that generated $204,315 in revenue within 24 hours on $10K in ad spend. As a Senior Visual Creator, I built a repeatable UGC creative framework and produced data-driven video and static ads for e-commerce brands.
