Open to opportunities

Ali S

@alis

Message

Results-driven brand and digital management leader

United States

Message

What I'm looking for

Seeking a challenging role that leverages my skills and experience to drive business growth and innovation.

I am a seasoned executive with over 20 years of international and domestic professional managerial marketing and sales experience. I hold Juris Doctorate and Master of Business Administration degrees, with a concentration in Marketing. My expertise lies in developing, implementing, and communicating cutting-edge marketing programs to meet customer and consumer needs while driving revenue and profit.

Throughout my career, I have gained exposure to brand, product life cycle, category, and value chain management, services marketing, distribution, promotion, advertising, pricing, P&L ownership, business development, new product launch, and strategic competitor analysis. I have worked in various industries, including entertainment, consumer packaged goods, and high-technology marketing.

I have a proven track record of successfully leading cross-functional teams, managing executive top-to-top relationships, and driving business growth through innovative marketing strategies. I am well-versed in digital media, social media, and mobile marketing, with a strong understanding of consumer behavior and market trends.

Experience

Work history, roles, and key accomplishments

Current

President, Digital Media

Current

5209 Investments Incorporated

Jun 2012 - Present (13 years)

Led over 1,000 digital media campaigns generating over $10MM in incremental sales. Enhanced mobile presence and social media strategy, managing a team of 11 to optimize digital platforms and increase brand awareness by 121%.

Digital Marketing Campaign Management SEO PPC Social Media Strategy Team Leadership Budget Management Market Research Consumer Insights Brand Awareness

Executive Director of International In-Home Sales

The Walt Disney Company

Mar 2009 - Jun 2012 (3 years 3 months)

Directed online and mobile strategies for Disney's global partners, managing a virtual team of 110. Achieved $3 Billion in net revenue and improved sales through innovative customer engagement strategies.

Sales Strategy Account Management Revenue Team Management Negotiation Customer Engagement Market Analysis Digital Strategy Relationship Management

Worldwide Director of Sales Strategy

The Walt Disney Company

Jun 2007 - Apr 2008 (10 months)

Led global sales strategy for home video business, managing over 200 sales team members and driving $4B in revenue. Championed Blu-ray launch and developed key customer relationships.

Sales Management Strategy Revenue Team Leadership Product Launch Market Development Strategic Planning Performance Analysis Cross Functional Collaboration

Worldwide Director of Marketing

The Walt Disney Company

Sep 2006 - Jun 2007 (9 months)

Oversaw marketing strategy for Disney's feature animation and direct-to-video titles, achieving significant profit increases through innovative marketing and franchise development.

Marketing Strategy Brand Management Consumer Insights Marketing Team Leadership Content Creation Campaign Execution

Brand Management, Tide & Downy Brands

The Procter & Gamble Company

Feb 2005 - Nov 2005 (9 months)

Launched a major Fabric Care Initiative, driving significant customer margin growth. Developed packaging tools and marketing strategies across multiple brands.

Brand Management Marketing Strategy Product Launch Consumer Insights Packaging Customer Marketing Market Research Cross Functional Collaboration Strategy

Sales and Customer Service Supervisor

Levi Strauss

Mar 1995 - Mar 1995 (0 months)

Implemented corporate marketing strategies leading to a significant increase in brand recognition and consumer awareness. Enhanced customer service and product expansion.

Sales Management Customer Service Brand Awareness Marketing Strategy Product Management Team Leadership Market Analysis Strategy

Education

Degrees, certifications, and relevant coursework

University of Tennessee

JD/MBA, Business Administration, Law

2000 - 2002

Grade: Dean’s List

Master of Business Administration with concentration in Marketing and Doctor of Jurisprudence. Achieved Dean’s List and received a Full Tuition Scholarship & Stipend.

University of California, Los Angeles

Bachelor of Arts, Sociology

1993 - 1997

Grade: 4.0/4.0

Activities and societies: UCLA Elite Scholars Society

Bachelor of Arts in Sociology with Honors. Achieved Dean’s List Nomination and maintained a Major GPA of 4.0/4.0, ranking in the top 20% of the senior class.