Ali S
@alis
Results-driven brand and digital management leader
United StatesWhat I'm looking for
I am a seasoned executive with over 20 years of international and domestic professional managerial marketing and sales experience. I hold Juris Doctorate and Master of Business Administration degrees, with a concentration in Marketing. My expertise lies in developing, implementing, and communicating cutting-edge marketing programs to meet customer and consumer needs while driving revenue and profit.
Throughout my career, I have gained exposure to brand, product life cycle, category, and value chain management, services marketing, distribution, promotion, advertising, pricing, P&L ownership, business development, new product launch, and strategic competitor analysis. I have worked in various industries, including entertainment, consumer packaged goods, and high-technology marketing.
I have a proven track record of successfully leading cross-functional teams, managing executive top-to-top relationships, and driving business growth through innovative marketing strategies. I am well-versed in digital media, social media, and mobile marketing, with a strong understanding of consumer behavior and market trends.
Experience
Work history, roles, and key accomplishments
President, Digital Media
5209 Investments Incorporated
Jun 2012 - Present (14 years)
Led over 1,000 digital media campaigns generating over $10MM in incremental sales. Enhanced mobile presence and social media strategy, managing a team of 11 to optimize digital platforms and increase brand awareness by 121%.
Executive Director of International In-Home Sales
The Walt Disney Company
Mar 2009 - Jun 2012 (3 years 3 months)
Directed online and mobile strategies for Disney's global partners, managing a virtual team of 110. Achieved $3 Billion in net revenue and improved sales through innovative customer engagement strategies.
Worldwide Director of Sales Strategy
The Walt Disney Company
Jun 2007 - Apr 2008 (10 months)
Led global sales strategy for home video business, managing over 200 sales team members and driving $4B in revenue. Championed Blu-ray launch and developed key customer relationships.
Worldwide Director of Marketing
The Walt Disney Company
Sep 2006 - Jun 2007 (9 months)
Oversaw marketing strategy for Disney's feature animation and direct-to-video titles, achieving significant profit increases through innovative marketing and franchise development.
Brand Management, Tide & Downy Brands
The Procter & Gamble Company
Feb 2005 - Nov 2005 (9 months)
Launched a major Fabric Care Initiative, driving significant customer margin growth. Developed packaging tools and marketing strategies across multiple brands.
Sales and Customer Service Supervisor
Levi Strauss
Mar 1995 - Mar 1995 (0 months)
Implemented corporate marketing strategies leading to a significant increase in brand recognition and consumer awareness. Enhanced customer service and product expansion.
Education
Degrees, certifications, and relevant coursework
University of Tennessee
JD/MBA, Business Administration, Law
2000 - 2002
Grade: Dean’s List
Master of Business Administration with concentration in Marketing and Doctor of Jurisprudence. Achieved Dean’s List and received a Full Tuition Scholarship & Stipend.
University of California, Los Angeles
Bachelor of Arts, Sociology
1993 - 1997
Grade: 4.0/4.0
Activities and societies: UCLA Elite Scholars Society
Bachelor of Arts in Sociology with Honors. Achieved Dean’s List Nomination and maintained a Major GPA of 4.0/4.0, ranking in the top 20% of the senior class.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
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