I am a results-driven Marketing Analytics professional with over 14 years of experience leveraging data to optimize growth across various channels. I have a strong understanding of business processes, which enables me to translate data and information into actionable insights that persuade stakeholders. Passionate about using data to drive social impact, I have a proven ability to collaborate with cross-functional teams and develop strategies that deliver measurable results.
In my current role as a Strategy, Digital & Analytics Lead at Jirka Wirth Consulting, I work on multiple projects, both client-driven and A/B testing roadmap. I gather and analyze complex business problems using data from internal and external sources, and guide the senior leadership team in leveraging analytics and data visualization tools to extract trends and insights. I specialize in marketing analytics, ROI analysis, social media ads, email journeys, digital marketing reports and dashboards, planning and forecasting, and performance metrics.
Prior to my current role, I worked as a Business Strategy and Marketing Consultant at Evagreen, where I provided consultation to optimize marketing performance across various channels. I have also served as a Marketing Intelligence Manager at Oceansapart, leading marketing analytics and measurement strategy at a €100M ecommerce company. Additionally, I have experience as a Senior BI and Marketing Intelligence professional at Doctors Without Borders, where I built reports and dashboards monitoring marketing KPIs and provided key recommendations that increased income by 30% from 2017-2019.
Portugal
