Marlena Rębska
@marlenarbska
Data-driven marketing professional with expertise in business intelligence.
What I'm looking for
I’m passionate about bridging the gap between data and marketing. With over 5 years of experience in Business Intelligence and Digital Marketing, and nearly a decade in financial sales, I thrive in both analytical and creative environments. I bring a unique blend of technical insight and business acumen to every project, always aiming to deliver strategies that are both data-driven and customer-focused.
One of my key achievements includes spearheading go-to-market strategies across Poland, Germany, and Nordic regions, resulting in a 35% increase in brand visibility and a 20% rise in product adoption within 12 months. I have successfully led the migration of over 500,000 financial records using Business Objects Data Services, achieving 99.8% data accuracy and zero downtime during integration. My experience in financial planning and analytics has allowed me to design and implement financial planning models in SAP Analytics Cloud, reducing forecasting cycle time by 30% and improving budget accuracy by 18%.
In my current role as a Marketing Lead at Elavon, I oversee go-to-market activities and provide project management support for financial services products. My background in digital marketing has enabled me to deliver targeted messaging to e-commerce businesses, resulting in measurable lead generation and conversion tracking. I am committed to leveraging my skills to drive impactful marketing strategies and enhance customer engagement.
Experience
Work history, roles, and key accomplishments
Marketing Lead
Elavon
Apr 2024 - Present (1 year 4 months)
Spearheaded go-to-market strategies across Poland, Germany, and Nordic regions, resulting in a 35% increase in brand visibility and a 20% rise in product adoption within 12 months. Co-led the 2025 Elavon Payment Gateway digital campaign in Poland, overseeing execution across Google Ads, LinkedIn, and DV360.
Data Analyst | SAP Consultant
EY Consulting
Mar 2022 - Present (3 years 5 months)
Demonstrated planning and analytical experience on BI projects for eCommerce retail and manufacturing sectors. Led the migration of over 500,000 financial records (GL, AP, AR, FA) using Business Objects Data Services (BODS), achieving 99.8% data accuracy and zero downtime during integration.
Markets & Business Development Associate
EY Marketing
Nov 2019 - Present (5 years 9 months)
Created social marketing strategies and video marketing campaigns. Coordinated webcasts and events, achieving an average attendance rate of 70% and generating 200+ qualified business leads per event.
Education
Degrees, certifications, and relevant coursework
Warsaw School of Economics
Postgraduate Certificate, Digital Marketing
2019 - 2020
Completed a postgraduate certificate in Digital Marketing at the Warsaw School of Economics. Focused on advanced digital marketing strategies and techniques.
Warsaw School of Advertising
Bachelor of Journalism, Journalism
2011 - 2014
Studied journalism at the Warsaw School of Advertising, gaining foundational knowledge in media and communication. Developed skills in content creation and journalistic practices.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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