Cynthia Will
@cynthiawill
Internationally experienced business analyst driving analytics, reporting and program ROI.
GermanyWhat I'm looking for
I am an internationally experienced business analyst with deep expertise in analytics, reporting, and program performance across marketing, sales operations, and IT. I have led analytics and reporting for divisional marketing platforms, driven strategic sales operations projects, and established PMO standards to improve service delivery.
My work blends data-driven insight, process management and stakeholder collaboration to optimize ROI, governance, and operational performance. I deliver scalable reporting frameworks, KPI design, and financial/headcount analysis while mentoring teams and coordinating cross-regional initiatives.
Experience
Work history, roles, and key accomplishments
Led analytics and reporting for divisional marketing platforms, providing channel financial reporting and insights that optimized ROI across programs and regions.
Drove strategic projects to improve sales support, led account manager forecasting process, and analyzed customer accounts, pricing, promotions, and opportunities to enhance commercial sales operations.
TRManaged performance channel operations including supply/demand analysis for leads, inquiry resolution, and coordinated platform migration for lead generation systems.
IT Project Management Officer
Credit Suisse Securities LLC
Jun 2013 - Apr 2014 (10 months)
Established and managed a PMO for Global Services Operations, authored reporting standards and project plans, and implemented solutions to improve GSO IT services.
Business Manager / Analyst
Credit Suisse Securities LLC
Mar 2012 - Jun 2013 (1 year 3 months)
Managed IT workforce planning and performance management activities to align resources and measure operational effectiveness across IT functions.
Business Manager/Analyst
Credit Suisse Group
Oct 2009 - Feb 2012 (2 years 4 months)
Provided IT management reporting and business analysis to support decision-making and operational reporting across IT functions.
Education
Degrees, certifications, and relevant coursework
RUReutlingen University
Master of Science, Business Informatics
2007 - 2009
Master of Science in Business Informatics with honors for outstanding achievements in the master’s thesis.
HSHochschule der Medien (University of Media Stuttgart)
Bachelor of Science, Information Economy
2003 - 2007
Bachelor of Science in Information Economy covering information retrieval, processing, storage, and knowledge management.
Tech stack
Software and tools used professionally
Availability
Location
GermanyAuthorized to work in
Job categories
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