Prince Lukau
@princelukau
Marketing Data Analyst driving growth through experimentation, funnels, and performance optimization.
PortugalWhat I'm looking for
I’m a marketing data analyst with 4+ years of experience analyzing campaign performance, user behavior, and conversion funnels across SaaS and digital platforms. I turn customer insights into measurable growth by optimizing acquisition, conversion, and retention.
I leverage tools such as Google Analytics and AppsFlyer to improve customer acquisition (CAC) and conversion rates (CR). In my Growth Analytics focus role, I analyzed acquisition performance data and helped raise onboarding conversion rates by 20% through A/B testing.
I’m strong in KPI tracking and experimentation, including defining CAC, LTV, and conversion metrics and building data-driven reporting and dashboards. I collaborate cross-functionally to improve funnels and communicate performance insights clearly to stakeholders.
Alongside hands-on analytics, I support strategy through segmentation, cohort analysis, and customer journey analytics frameworks. I’ve also advised Fortune 500 clients with data analysis and segmentation, and improved retention by 12% by analyzing funnel and behavioral data.
Experience
Work history, roles, and key accomplishments
Marketing & Strategic Consultant
Guidepoint
Jun 2020 - Present (5 years 11 months)
Advised Fortune 500 clients using data analysis, segmentation, and competitive research to develop customer journey analytics frameworks. Translated insights into growth strategies to support business decision-making.
Media Manager (Acting PO)
IconPeak
Jan 2025 - Jul 2025 (6 months)
Analyzed marketing performance data in AppsFlyer to optimize user acquisition and defined KPIs (CAC, LTV, conversion rate). Improved onboarding conversion rates by 20% through A/B testing and delivered performance insights to stakeholders.
Business Development Analyst
Fracarimport
Jan 2023 - Aug 2024 (1 year 7 months)
Analyzed funnel performance using Google Analytics and conducted behavioral data analysis to identify retention drivers. Increased retention by 12% and used data insights to align teams on performance improvements.
Education
Degrees, certifications, and relevant coursework
University of Johannesburg
Bachelor of Business Administration, Business Administration
Bachelor of Business Administration covering business statistics, marketing, finance, and data analysis. Built foundational knowledge for interpreting business and marketing performance data.
European University Cyprus
Bachelor of Business Studies, Business Studies
Bachelor of Business Studies with coursework in business research, consumer behavior, strategy, and operations. Strengthened analytical and strategic foundations for applying insights to business decisions.
Tech stack
Software and tools used professionally
Availability
Location
PortugalAuthorized to work in
Job categories
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