MPMelinda Putri
@melindaputri
Experienced Brand and Digital Marketing Specialist driving growth and engagement.
IndonesiaWhat I'm looking for
I am a dedicated Brand and Digital Marketing Specialist with a proven track record in driving growth and optimizing campaigns across digital markets. My background in English Literature complements my strong communication skills, allowing me to effectively engage with diverse audiences. I have consistently achieved sales targets, increasing revenue by 50%, and I am passionate about fostering growth while maintaining professionalism and enthusiasm.
In my current role as YouTube Operations Lead at DB Klik, I developed and executed content strategies that drove significant subscriber growth and engagement metrics. My analytical skills have enabled me to optimize video content for audience retention, achieving a remarkable 40% increase in watch time. Previously, I have successfully built customer relationships and launched creative campaigns that boosted brand awareness and engagement across various platforms.
Experience
Work history, roles, and key accomplishments
YouTube Operations Lead
DB Klik
Dec 2024 - Present (7 months)
Developed and executed YouTube content strategies, driving over 100 subscribers in the first week and increasing engagement metrics by 60%. Conducted data analysis to optimize video content for audience retention and discoverability, achieving a 40% increase in watch time.
Admin and Social Media Spesialist
PT Borneo Citra Kosmetik
Aug 2021 - Jul 2023 (1 year 11 months)
Built strong customer relationships, increasing repeat client transactions by 30%. Developed and launched creative Instagram campaigns, boosting engagement by 50% and driving brand awareness in niche markets.
Admin and Content Creator
CV Mandiri Cipta
Feb 2020 - Jul 2021 (1 year 5 months)
Achieved a 50% sales increase through effective digital and offline marketing strategies. Monitored and analyzed social media performance to identify growth opportunities, increasing audience reach by 40%.
Education
Degrees, certifications, and relevant coursework
Open University
Bachelor's Degree, English Literature
Activities and societies: Third leader of the yearbook committee.
Currently enrolled in a Bachelor's Degree.
Budi Utomo Senior High School
High School Diploma, English Literature
Grade: 4.00
Activities and societies: Teaching Student in extracurricular English.
Majors in English Literature with a GPA of 4.00.
Availability
Location
IndonesiaAuthorized to work in
Social media
Job categories
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