I've built retention and CRM programs for Microdosify.com since 2019, progressing from Email Marketing Specialist to Senior Lifecycle Marketing Manager. I own customer journeys from acquisition nurturing through onboarding, activation, post-purchase, retention, and win-back.
I manage a 75,000+ subscriber Klaviyo CRM program, with lifecycle and retention initiatives influencing approximately 30% of company revenue. I built and optimized automations including welcome, cart and browse abandonment, replenishment, sunset, and win-back flows; my cart recovery program generates approximately $20,000 per month.
I use behavioral segmentation, personalization, A/B testing, lifecycle analytics, attribution reporting, and deliverability practices to identify revenue and LTV opportunities. I also plan weekly promotional campaigns around seasonal launches and product releases while partnering with creative, content, and leadership teams.
Alongside my in-house work, I consult for DTC and eCommerce clients including Shrooms Online, SaveOnGreens, and ItrakMedia, building lifecycle strategies and Klaviyo workflows that improve engagement, conversion, repeat purchase behavior, and retention.
