Open to opportunities

Juliet Kure

@julietkure

Message

I build data-driven lifecycle campaigns that improve retention, LTV, and customer engagement.

Zimbabwe

Message

What I'm looking for

I'm looking to build scalable lifecycle and CRM programs where I can use automation, personalization, experimentation, and customer data to improve retention, engagement, LTV, and revenue.

I've built lifecycle email, CRM automation, and customer engagement programs at Balozy, Flight Performance, and Convergys Digital, using platforms including Klaviyo, HubSpot, and Customer.io.

At Balozy, I designed automated lifecycle and transactional messaging, introduced predictive segmentation and AI-powered send-time optimization that improved CTR by 14%, and built event-driven journeys with Liquid and webhooks to increase activation and in-app engagement.

I combine performance copywriting, customer insights, experimentation, and analytics to create personalized journeys that improve retention, customer lifetime value, and revenue.

Experience

Work history, roles, and key accomplishments

Current

Email Lifecycle Marketing & Operations Specialist

Current

Balozy

May 2022 - Present (4 years 3 months)

Some of my roles as an email Marketing operations specialist include but are not limited to:
●• Designed and executed advanced lifecycle email outreach campaigns and transactional messaging, managing full campaign sequences on Klaviyo & HubSpot CRM's to ensure deliverability and QA accuracy.
• Built scalable automated workflows and optimized data architecture, including customer data entry and int

Email Marketing Copywriting CRM Lifecycle Marketing Marketing funnels A B Testing Data Architecture Multivariate Testing Customer Data Platforms Marketing Campaign Management Send Time Optimization Deliverability Klaviyo

Retention Marketing Coordinator

Flight Performance

Oct 2024 - Mar 2025 (5 months)

Roles And Responsibilities:
● Orchestrated lifecycle programs across multiple channels, with an emphasis on personalized and transactional automated workflows.
● Partnered with Product and Data stakeholders to design real-time event-driven journeys, improving reactivation performance and analyzing campaign metrics.
● Built predictive dashboards and applied AI/ML models for customer segmentation, u

Lifecycle Marketing Send Time Optimization Multivariate Testing Customer Segmentation

Email Marketing Specialist

Convergys Digital

Mar 2021 - Jun 2022 (1 year 3 months)

Managed full lifecycle email marketing campaigns and sequences, ensuring compliance and best practices. Applied predictive analytics and segmentation for audience targeting, improving open rates by 12% through strategic tag management and personalization.

SQL Tableau HubSpot

Email Marketing Specialist | Remote

Convergys Digital

Mar 2021 - Jun 2022 (1 year 3 months)

Roles And Responsibilities:
● Managed full lifecycle email marketing campaigns and campaign sequences, ensuring compliance and best practices for all email outreach.
● Applied predictive analytics and segmentation for audience targeting, using strategic tag management to personalize communications at scale and improve open rates by 12%.
● Collaborated cross-functionally with design and product tea

SQL Tableau HubSpot