Open to opportunities

ALICE WACERA

@alicewacera

Message

Pricing analyst driving revenue optimisation through data-driven pricing strategies and actionable insights.

Kenya

Message

What I'm looking for

I seek a data-driven role in pricing or revenue where I can apply pricing strategy, modelling and dashboards, collaborate cross-functionally, and drive measurable margin growth.

I am a driven, customer-focused pricing analyst with over five years of experience transforming complex data into strategic business insights that improve profitability.

I have developed comprehensive pricing strategies, monetisation models, and executive-level dashboards, and built pricing models integrated with NetSuite to support forecasting and scenario analysis.

My background spans laboratory research to financial modelling and cross-functional collaboration with Finance, Procurement and Revenue teams to implement pricing governance and custom pricing deals.

I am known for clear data storytelling, stakeholder communication, and continuous improvement—consistently delivering actionable recommendations that support leadership decision-making and revenue optimisation.

Experience

Work history, roles, and key accomplishments

Current

Pricing Analyst

Current

Gilanis Distributors Ltd

Nov 2022 - Present (3 years)

Developed pricing strategies and playbooks that improved profit margins and supported revenue growth through executive pricing dashboards, market analysis, and NetSuite-integrated pricing models.

Pricing Strategy NetSuite Pricing Models Market Research Data Visualization

Costing & Pricing Assistant

Gilanis Supermarket Ltd

Mar 2020 - Oct 2022 (2 years 7 months)

Prepared product costings and maintained pricing databases for 500+ SKUs, monitored supplier price changes, and produced pricing dashboards that informed executive decisions and protected margin performance.

Cost NetSuite Cost Databases Dashboarding

Field Attachment Intern

Kenya Agricultural and Livestock Research Organization

May 2016 - Jul 2016 (2 months)

Conducted laboratory analyses including proximate testing and aflatoxin detection, maintained detailed research records, and supported farmer training programs that improved feed safety practices.