Emmett SekaniES
Open to opportunities

Emmett Sekani

@emmettsekani

Data-driven professional with 5 years of e-commerce analytics experience.

Kenya

What I'm looking for

I am looking for a role that allows me to leverage my analytical skills in a dynamic environment, focusing on data-driven decision-making and strategic growth opportunities.

I am a data-driven professional with over five years of experience in e-commerce analytics, competitive intelligence, and digital retail optimization. My expertise lies in leveraging advanced tools such as Tableau and Profitero to analyze pricing trends and optimize digital shelf performance, ultimately delivering actionable insights that drive revenue growth.

At Amazon, I spearheaded competitive price monitoring initiatives using web scraping tools, which led to a remarkable 15% year-over-year sales increase. I have a proven track record of conducting digital shelf audits and collaborating with product teams to analyze market share trends, significantly improving product visibility and reducing stockouts. My passion for transforming raw data into strategic business decisions has consistently resulted in market share gains for global brands.

In my previous role at CCI Global, I optimized product assortment for key retail accounts, achieving a 12% increase in shelf space allocation. I also monitored online reviews to drive improvements in average star ratings and partnered with sales teams to design dynamic pricing strategies that boosted holiday revenue by 18%. I am committed to utilizing my analytical skills to contribute to the success of forward-thinking organizations.

Experience

Work history, roles, and key accomplishments

Amazon logoAM
Current

Digital Marketing Analyst

Amazon

Jan 2023 - Present (2 years 4 months)

Spearheaded competitive price monitoring initiatives using web scraping tools, identifying pricing gaps and recommending adjustments that boosted sales by 15% YoY. Conducted digital shelf audits for 50+ SKUs, improving product visibility by 30%. Collaborated with product teams to analyze market share trends, informing inventory decisions that reduced stockouts by 25%.

CC

E-commerce Specialist

CCIGlobal

Jan 2020 - Jan 2023 (3 years)

Optimized product assortment for key retail accounts by analyzing competitor catalog gaps, resulting in a 12% increase in shelf space allocation. Monitored online reviews and sentiment, driving a 40% improvement in average star ratings through targeted product updates.

Education

Degrees, certifications, and relevant coursework

Strathmore University logoSU

Strathmore University

Bachelor of Science, Business Analytics/Marketing

2017 - 2020

Completed a Bachelor of Science in Business Analytics/Marketing with relevant coursework in Data Analysis, Digital Marketing, and Retail Economics.

Tech stack

Software and tools used professionally

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Emmett Sekani - Digital Marketing Analyst - Amazon | Himalayas